The Mitchell & Ness PR & Events Manager will support the Mitchell & Ness marketing department. This individual will pitch and secure key seasonal stories to brand relevant pubs as well as drive events national events around key product collections and deliveries.
Key Accountabilities:
Work closely with all members of marketing, design and sales to define key licensed and branded stories
Build a strong network of brand ambassadors and influencers that act as an extension of the brand
Work with PR and creative agencies to build seasonal toolkits as well as direct and brief new collections
Run local and national events at tradeshows, flagship stores and sports events
Own relationships with national media
Run and organize tradeshow logistics
Manage a list of celebrities, athletes and entertainers for seeding opportunities
Build internal marketing and PR strategy for PR pitching as well as ecomm (both owned and wholesale)
Work with sales to evaluate which wholesale accounts are worth supporting
Work with league (NBA, NHL, NFL, MLB) PR teams to build cohesive strategies and gain impressions
Knowledge Skills and Abilities:
Must be extremely detail-oriented to remain organized in a fast-paced environment
Strong communication skills with the ability to interact with a diverse group of people
Must be proactive in nature with the drive to take initiative on special projects and tasks
Advanced proficiency in Microsoft Excel is required. Adobe Suite is preferred
Strong cross functional capabilities between marketing, design, sales, and ecomm
Comfortable with travel – up to 30%
Qualifications
Strong Microsoft Office abilities specifically - Excel, PowerPoint & Access
Good organizational ability
Ability to effectively prioritize and execute tasks in a high-pressure environment
Knowledge/experience in the sporting goods industry is a strong asset
