TrueCar is creating a better way to buy cars. Through transparency, price confidence and an enjoyable car-buying experience, we are a way for automotive dealers to bridge the gap between online experiences and an industry ready for change. We built our business through strategic affinity partnerships with major companies like USAA, AAA, Consumer Reports, American Express and about 150 others!
We are looking for a dynamic Marketing professional to collaborate with our Partner Development team in developing strategies and executing initiatives. This is a hands-on role that will require an understanding of financial targets and goals to effectively develop marketing materials. Our Director of Partner Marketing will have a strong knowledge of marketplace challenges and opportunities in order to ensure marketing programs are executed within scope, budget and support marketing objectives.
Responsibilities:
Drive sales through the TrueCar partner relationships
Work with Partner Development Managers to increase marketing programs with existing affinity partners
Develop strong relationship with marketing counterparts at partner companies
Develop seasonal programs to drive sales at appropriate times of year
Establish, maintain and spend appropriate budget to drive results
Accurately track results and data; analyze data to discover positive ROI programs
Periodically update marketing team, leadership team and company on partner marketing programs and results
BA or BS degree required; MBA preferred
10+ years of experience developing and implementing marketing/advertising programs, with a significant focus on project management, online and offline marketing and acquisition
Proven track record of conceptualizing and implementing new, successful marketing programs
Experience in partner marketing and/or management preferred
Specific e-commerce category experience preferred but not required
Applicants should possess strong strategic marketing skills, excellent knowledge of the Internet, superior negotiation skills, and the ability to lead cross-functional teams
The successful candidate will be a self-starting, motivated individual willing to own successful channel execution and revenue generation for the company
Experience managing and developing junior members of a team
Exceptional oral and written communication skills
Team player who is equally adept at strategic and tactical assignments
Understanding of funnel-based business drivers and models is a plus
Exceptional analytical skills are a must – ability to incorporate data in plans and strategies, identify key metrics in campaign development, collect data and do executive level analysis
Superior ability to craft effective creative briefs and messaging strategies, distilling essential insights into clear, concise direction