Responsible for account management and activation support of sponsorship relationships for NRG and the NRG family of companies. The primary focus is to effectively manage the execution of benefits associated with these relationships and to work cross-functionally to develop programs that enhance brand awareness in these communities and create retail acquisition / retention opportunities.
Essential Duties/Responsibilities:
Assist in management and execution of benefits associated with assigned sponsorship marketing relationships.
Assist in planning and execution of promotional activities associated with these sponsorships to create opportunities for internal sales departments. This includes but not limited to:
Onsite activation
Determine and manage on-site execution plan for upcoming sponsorship activities
Community Activities
Develop opportunities with sponsorship properties that positively position NRG as a supportive member of the community
Coordination of sponsorship assets to ensure they align with brand message
Coordinate with internal business units and sales teams to develop marketing promotions that use sponsorship assets, including tickets, suites, VIP trips and merchandise. These promotions are used to drive customer activity such as acquisition, retention and sign ups for on-line account management.
Coordinate use of high value sponsorship assets (tickets, merchandise, hospitality opportunities) related to the major sports marketing properties with internal business groups throughout the company.
Provide support in planning and execution of strategic corporate events
Collaborate with Public Relations to develop events related to sponsorships that garner positive media attention
Education: Bachelors degree from an accredited college required.
Experience: 1-2 years experience in marketing, promotions and/or project management. Experience in sports marketing and events management preferred.
Additional Knowledge, Skills and Abilities:
Strong organizational and project management skills.
Strong verbal and written communication skills.
Detail oriented with ability to plan and execute work independently.
Strong time management skills and ability to handle multiple tasks and meet deadlines.
Ability to plan and manage project budgets.
Excellent interpersonal skills.
Ability to establish and maintain positive, professional working relationships with individuals at all levels internally and externally.
Ability to manage external vendors.
An enthusiastic team player, comfortable working in fast-paced environment with minimal supervision.
Personal computer proficiency in Microsoft Word, Excel and PowerPoint, SAP and Access.
Physical Requirements: Occasionally requires lifting as appropriate to perform duties and responsibilities.
Working Conditions:
Open office environment.
Occasional travel.
Some overtime required as special projects arise.
EOE AA M/F/Protected Veteran Status/Disability
