Open uri20141112 50798 1hglek5

Event Strategy & Execution Manager

Harley Davidson

Milwaukee, WI

Apply Online Post a Job

Job Description

Posted On: June 22, 2015

At Harley-Davidson Motor Company we do much more than just build motorcycles; we fulfill dreams of personal freedom. We are customer led in all we do, and we believe and invest in our people and our communities. Harley-Davidson believes that its people are the only real long-term competitive advantage and their energy and commitment is what has made us successful since 1903.


Harley-Davidson is seeking an Event Strategy and Execution Manager for our Juneau Avenue Corporate Office located in Milwaukee, WI. This facility is the site where the first factory, a wooden shed, was built in 1903 in the backyard of the William C. Davidson family home.


The Event Strategy and Execution Manager uses the marketing strategies developed for specific target segments along with those of Harley-Davidson to develop a relevant Event Marketing Plan for those segments. Negotiates sponsorships and leads a team of event marketing professionals in executing this plan. Will leverage the Company’s presence at motorcycle events and a broad variety of other events aimed at various target markets for the company. Collaborates and leverages integration with other Event Managers, Event Coordinators and the Operations Team as well as other positions within H-D to develop, coordinate and execute various events. Includes the development of program materials for internal and external stakeholders and coordination and tracking of products and services. Directs and oversees negotiation of contracts with convention centers, facilities, vendors, suppliers and hotels.


Required Skills


Education Required:

  • Bachelor’s degree in Marketing or a related field.


    7+ years of experience leading, designing and executing events that also should include:

  • Proven experience in event strategic planning development and execution.
  • Familiarity with motorcycling and the motorcycle marketplace.
  • Demonstrated experience in negotiating with vendors and suppliers, event management and customer relationships.
  • Windows, Microsoft Office, Power Point and AS/400 skills are essential.
  • Ability to work collaboratively as part of a team and in cross-functional groups.
  • Must be cooperative and possess strong interactive skills.
  • A valid and current motor vehicle operator’s license is preferred.
  • A valid motorcycle endorsement or ability to complete one with an advanced classification to be able to operate V-rod motorcycles is desirable.
  • Ability to travel 40-50% is required.


    Supplemental Information: Any unsolicited resumes submitted will become the property of Harley-Davidson


    At Harley-Davidson it is not just what degree you have or what you know you must also exhibit and demonstrate our valued behaviors in everything that you do:

  • Be accountable
  • Model Integrity
  • Value Individuality and Diversity
  • Inspire Teamwork
  • Encourage Creativity


    Direct Reports: Yes


    Travel: Required 10-25%


    Nearest Major Market: Milwaukee


    Job Segment: Event Marketing, Marketing Manager, Manager, Marketing, Management