Director of Partner Marketing

Burton Snowboards

Burlington, VT

Apply Online Post a Job

Job Description

Posted On: August 05, 2015

Are you a decisive business leader with proven experience in alliances, business development, executive relationship management and go-to market strategies through and with partners? If so, we’re looking for you to join Burton’s Global Marketing Team as the Director of Partner Marketing.

The Director of Partner Marketing is a versatile sales and partnership Marketing Executive with proven ability to add value in large complex business and corporate environments. This role is responsible for all worldwide sponsor sales, global partnerships, licensing development and partner strategy on behalf of Burton. The Director of Partner Marketing must build and manage a new stream of International and Domestic partnership revenue, while also maintaining and servicing an existing portfolio of global corporate partners. The successful candidate must have a strong foundation in both international and domestic marketing, sales, service, relationship and project management, as well as strategic analysis.

Primary responsibilities of this role include but are not limited to the following:

  • Spearhead and create annual strategic global partnership plan for Burton, working in conjunction with Marketing, Finance and Senior Team on key initiatives and opportunities.
  • Grow Burton’s International and Domestic partnership programs, maximizing new sales and marketing ROI and achieving annual double-digit partnership revenue growth.
  • Execute and maintain all existing Domestic and International corporate partnerships, servicing and supporting partners according to contractual deliverables.
  • Procure strategic Product Licensing relationships that align with key product categories and create authentic product extension opportunities.
  • Contribute to the Burton global events platform through strategic involvement with all key elements of event creation, production and execution aligned with partner opportunities.
  • Lead and manage the annual partnership/sponsor budget development process, including the establishment of both revenue and spending targets, in line with company objectives.
  • Collaborate with key internal Marketing, Sales and Finance peers to ensure viable execution of all partnership deal points.
  • Oversee internal and external partnership marketing support personnel.

    Required Skills

    Key skills required for this role include but are not limited to the following:

  • #1 = Demonstrated experience (5+ years) and expertise in procuring and building strategic relationships with senior level executives.
  • Outstanding strategic planning skills to create meaningful and authentic partnership growth opportunities.
  • Exemplary sales skills selling and closing complex Fortune 500 accounts.
  • Ability to navigate market fluctuations, consumer needs, and detailed partnership deliverables.
  • Strong ability to manage multiple teams and projects while maintaining a commitment to integrity and brand protection.
  • Unwavering commitment to follow-through in all aspects of deliverables.
  • Outstanding verbal and written communication that is thorough, logical and persuasive.
  • Strong lateral thinking approach to solving problems through indirect and creative means.
  • Deep experience in both North American and International travel, including juggling cultural differences in business, manufacturing, and marketing trends.
  • Fluent understanding of Burton’s culture, sport, industry and product offering.