The Director, Celebrity & Entertainment Engagement and Program establishes and directs the strategy for engaging and stewarding celebrity talent and entertainment properties in support of the broader Red Cross marketing goals and objectives. The Director works with the Marketing leadership to identify areas where celebrity talent or branded entertainment can add a competitive advantage and help the Red Cross achieve fundraising, blood collection, awareness or other line of business goals. Coordinates with the Communications Department and the Chapters as necessary to integrate messaging and maximize the impact of all opportunities. The position reports to the Vice President, Brand Marketing & Creative Services and the position will be located wherever the final candidate resides, but preferably in a major market like New York, NY or Los Angeles.
Responsibilities:
Key responsibilities include the following:
Develop the celebrity and branded entertainment strategy for the American Red Cross.
Build and nurture relationships with celebrities and media properties (music, TV, film) to support the Red Cross.
Develop processes and plans for stewarding these relationships.
Cultivate new prospects by leveraging entertainment industry contacts.
Steward members of the National Celebrity Cabinet and identify opportunities to keep them engaged and committed to the Red Cross mission.
Work with celebrities and media properties to develop PSAs on behalf of the Red Cross.
Oversee the work with production teams, managers, publicists, etc. to develop and execute the plans.
Track and monitor all celebrity and entertainment support.
Manage celebrity history in a CRM system.
Vet potential celebrities and opportunities to ensure fit with the Red Cross
Provide guidance to Chapters, lines of business, and partnering functions on celebrity recruitment strategies, policies, procedures and best practices.
Liaise with the International Red Cross & Red Crescent partners on globally-scoped activities.
Manage external agencies and/or contractors.
Oversee relationships and integrations with scripted television shows and films, ensuring the Red Cross emblem and the American Red Cross brand and services are properly licensed and portrayed accurately.
Bachelor’s degree in marketing, communications, or other related field (or equivalent years of related experience) and a minimum of 10 years relevant professional experience. This must include a minimum of five years at a supervisory level.
Deep knowledge of the entertainment industry, key players and best practices for engaging celebrities, talent management and foundations, and other external parties.
Exceptionally strong interpersonal and communication skills, and a comfort in dealing with all levels of management.
A demonstrated ability to establish and maintain positive relationships with influential representatives of the media and entertainment industries, and other external partners, as well as staff in field units.
Must be comfortable working in an environment with many changeable demands and priorities requiring scheduling flexibility and an even temperament. Emergency and/or disaster experience preferred.
Demonstrated ability to think creatively and plan strategically, but also act with flexibility and speed to take advantage of shorter term opportunities.
Ability to coordinate department efforts, provide oversight to communications and marketing staff, and work in a high pressure environment marked by short deadlines.
Strong project leadership and management skills a must.
Deep knowledge and facility with social media tools.
Ability to act discreetly and maintain confidentiality at all times.
