The Manager is the leader in the development of annual and seasonal brand activation platforms for the US and Canada markets. Reporting to the Director of Integrated Marketing, the candidate will support all Gap brands (Gap, GapKids, babyGap, GapFit, and GapBody).
This individual will be responsible for creating meaningful consumer experiences in the following areas:
Partnerships
Event activation / Traffic driving initiatives
Influencer programs
Sponsorships
Stunt marketing
Contests & Sweepstakes
Manager will also be a point of contact for internal partners, as well as manage experiential agency. Partner closely with Brand Engagement, Digital/Social, Media, PR, and Field teams.
Essential Duties and Responsibilities:
Assist in the development of annual and seasonal consumer activation platforms that support North America marketing campaigns and promotional efforts
Identify, ideate, and create successful partnerships and collaborations with complementary brands, emerging technologies, organizations, celebrities, and artists
Manage experiential agency to ensure they are developing and executing activations that deliver against marketing objectives while staying on-budget and on-time
Follows trends and innovation within cultural space for planning consideration
Find and experiment with new methods to drive store traffic and new customer acquisition
Be an active force in brainstorming new, innovative ideas for potential partnerships and various experiential initiatives
Responsible for measuring/recapping performance to determine ROI
Collaborate with PR and Digital/Social teams to extend activations beyond physical environments; ensure we are driving buzz in a big way
Educate and partner with Field teams on best in class activations and executions for store success
5-7 years experience in brand partnerships, event activation, and experiential programs
Agency or media/ entertainment company experience preferred
Background developing and managing partnership initiatives within music, film, branded entertainment, publishing, etc
Strong organizational, interpersonal, multi-tasking, and project management skills
Experience creating and executing complex events with multiple partners and vendors
Digitally connected and curious
A passion for culture (Music, Fashion, Entertainment, Sports, etc.) and what current trends influence consumer behavior
Bachelors degree required
