The primary function of the role is to develop and manage a highly effective PR & Events Communications Plan to drive Claire’s level of communication, brand awareness, fashionability perception and Corporate & Employer profile.
The role works closely with the European PR & Events, Operational Marketing, E-Commerce & Creative Functions in all areas of responsibility.
PRIMARY DUTIES AND RESPONSIBILITIES:
To ensure the Claire’s brand reaches as many key influencers as possible, driving coverage in all key customer media via PR & Events – this involves having a strong network of media contacts including fashion journalists, stylists & bloggers, and proposing strong effective PR & Event activity that drives footfall and transactions. Key responsibilities include:
Build and maintain relationships with key media contacts including journalists,bloggers, stylists & celebrities
Collaborate across Creative Services, Operational Marketing and E-Commerce & Social Media departments to develop and execute integrated communications programs
Manage campaigns, partnerships and events – these could be major events such as media launch parties or film partnerships, or local events such as store openings
Manage product launches in conjunction with the Buying, E-Comm & Operational Marketing teams
Effectively report on campaign effectiveness
React quickly to crisis situations
Ensure all projects remain within budget and scope and manage all deliverables
Main point of contact for all external media inquiries
Prepare and deliver PR performance metrics to Leadership Team, including monthly AVE reports
Develop and run the PR plan and calendar
Manage and evaluate any PR partner agencies
Manage the seasonal Press Day and Look Book process
Performance manage the PR and Marketing team – set objectives, regularly review performance against these objectives and conduct 6 monthly performance appraisals
Supervision, motivation and encouragement of staff – with coaching, feedback and effective relationship management the norm
Conduct annual performance appraisals for direct report(s) in accordance with Claire’s performance management process
Develop and promote the Company’s culture, vision and values within the team
Build and maintain effective working relationship with key partners across the business
Work closely with European and Corporate colleagues
Marketing or Business Degree
Genuine passion & interest in fashion, accessories & Claire’s
At least 5 years’ experience in PR & Marketing within the fashion retail sector
In depth understanding of the teen, youth & fashion market & associated media
Proven track record of delivering brand awareness & growth; able to articulate how growth was strategised, planned and achieved
Has managed/evaluated or led an agency / agencies
Evidence of managing budgets & driving real value & rigorous cost control. Used to working with limited/constrained funding
Evidence of effectively working in partnership with other brands to drive campaigns, e.g. film link ups/ joint promotions
Has organised/managed marketing events e.g., store openings, press days etc.
Experience negotiating to get funding
Ability to work within tight deadlines and to follow critical path timelines
Evidence of building and managing working relationships with PR and Marketing agencies and key target media
Strong process design skills
Strong bottom line focus
Job descriptions are continually a "work in progress." This job description is meant as a guide. Other duties and responsibilities may be assigned at any given time as both the business dictates and the function of the job changes.
