Director of Brand Partnership

Universal Music Group

New York, NY

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Job Description

Posted On: September 14, 2015

The Director of Brand Partnerships will work alongside the Department Head to support the development and execution of strategic marketing partnerships that both drive revenue and incremental media/visibility. The Director will work with brands and agencies to develop fully integrated marketing campaigns – leveraging above the line media, digital, social, experiential, and retail activations – to deliver mutually beneficial value to both the artists and brand partners. He/she will also develop new business prospects and contribute to delivering best in class entertainment marketing, content, and event programs for new and existing clients. The ideal candidate is a highly motivated, creative, entertainment marketing expert capable of delivering breakthrough concepts in support of strategic marketing initiatives and driving new business.

Job Functions:

  • Collaborate with key internal stakeholders across Marketing, Sales, A&R, Product Development, Digital, TV & Film Licensing, and Artist Management to support priority projects, artists, and brands
  • Work closely with creative ad agencies to procure music placement in brand TV/media campaigns
  • Oversee product placement opportunities in music videos for the Interscope Records roster. This includes outreach, negotiation of fees, contract execution, and fulfilment and seeing through deliverables for brands and artists.
  • Handle account management for deals brought in by the department. This includes project management from concept to execution. Director will serve as a primary client contact.
  • Manage integrated programs featuring key artists from Interscope that support and build both artist and brand awareness as well as support for artist and brand product
  • Develop and manage integrated brand programs/campaigns to increase artist commercial awareness
  • Ownership of program and project ideation process - lead the development of creative concepts and guide the packaging and delivery of ideas and new business presentations
  • Proactively communicate with agency, media, digital, and brand industries to explore opportunities Build and maintain strategic relationships with current and future partners –
  • Maximize the use of consumer research to exploit artist opportunities and increase artist and Interscope Records brand equity.

    Required Skills

  • Entrepreneurial spirit with demonstrated success in driving new business from concept, to sale, and through the execution phase
  • Demonstrated experience in bringing concepts to life through written presentations
  • Experience working with brands, agencies, and entertainment
  • Ability to collaborate across multiple groups and understand the value of working as a team
  • Must have ability to communicate effectively and tactfully with persons on all levels - in person, on the phone and in writing
  • Strong organizational and time management skills: ability to work on multiple projects simultaneously that are deadline sensitive
  • Excellent writing, communications, negotiation and analytical skills
  • Self-starter, will take initiative with new projects with ability to make cold calls
  • MUST be fluent in Excel and PowerPoint
  • Photoshop a plus
  • BA/BS degree

    Universal Music Group is an Equal Opportunity Employer.