Intuit QuickBase (http://quickbase.intuit.com/) is revolutionizing the way people work by enabling professionals to develop their own cloud-based applications for driving vastly improved work productivity. With more than 500,000 users and a presence in over 50 of the Fortune 100 companies, we are quickly expanding our stake in the high-growth, multibillion-dollar SaaS, PaaS and mobile markets. QuickBase is headquartered in Cambridge, MA. Come join us as we grow.
Your opportunity at QuickBase:
We are seeking a seasoned Event Marketing Manager, who is driven to make QuickBase the go-to brand for pioneers of digital transformation in the workplace. Leveraging their skills in experiential marketing, the candidate will build and grow an events program to acquire and nurture net new leads with precision, efficiency and creative flair. Overseeing both small-scale and higher-visibility events, from conception to execution, the Event Marketing Manager will align acquisition-focused events with QuickBase’s overarching marketing strategy and the business goals of the Demand Marketing team.
Responsibilities
Develop and pilot a creative event strategy to generate new leads and nurture them down the buyer’s funnel, clearly defining goals and success metrics, timelines, budget, and core dependencies
Create (or work with internal and external partners to create) marketing plans, presentations, executive communications, and other collateral to support lead acquisition focused events
Manage contractors, vendors, production schedules, and budgets associated with event execution
Articulate a vision and build a business case to scale QuickBase’s lead acquisition events program
Monitor performance of executed events, making contingency plans where necessary to meet goals
Follow and find ways to test the latest trends and technologies in offline and online event marketing
Work closely with Sales, Product, Public Relations, Analyst Relations, and Executive Management to ensure that lead acquisition events are fully integrated across other Marketing vehicles
Proven track record of executing successful, polished events that are on-time and on-budget
Exceptional oral and written communicator, who can inspire and lead partners to bring a vision to life
Willingness to travel (30+%) and work independently and autonomously
Effective negotiation skills backed with examples of finding ways to do more with less
Forward-thinking attitude and ability to effectively solve unforeseen situations as they arise
Logistics-oriented mindset and an innate attention to detail
Other requirements
6-8 years of marketing experience, with a minimum of 4 years in a B2B event marketing role
Experience in marketing B2B technology products or services
BA required, MBA preferred
