225px micron technology logo.svg

Global Gaming and eSports Marketing Manager

Micron Technology

Meridian, ID

Apply Online Post a Job

Job Description

Posted On: September 30, 2015

Crucial is a global brand of Micron Technology, Inc., one of the largest memory and flash storage manufacturers in the world. For 17 years, we've sought to provide the Crucial Difference — award-winning products, outstanding support, and a team of memory and storage experts.

As the Global eSports Marketing Manager, you’ll be responsible for developing eSports program strategies, event productions, eSports team sponsorships, and Consumer Electronics retail/etail partnership initiatives. In this role you’ll collaborate with internal stakeholders and external vendors to promote Crucial Ballistix DRAM and Crucial SSDs and generate enthusiasm for the brand within the eSports and broader gaming audiences across the globe. The ideal candidate for this position is an avid gamer who has a comprehensive knowledge of the eSports landscape and community.

Responsibilities include:

  • Manage relationships with major eSports teams, eSports activation partners, and gaming technology companies to create and execute co-marketing and cross-promotional campaigns.
  • Design, deploy, and manage communications strategy for all relevant gaming and Esports tactics and programs, including public relations, advertising, social, web, and event presence.
  • Create and own program roadmap, plans, and processes, event and editorial calendars, status updates, and budgets.
  • Manage community promotions, sales promotions, event sponsorships, and content placement within the community.
  • Negotiate contracts with marketing partners, venues, Esports teams, and vendors.
  • Act as the brand ambassador at relevant events and within relevant communities.
  • Maintain a comprehensive understanding of the video gaming audience and overall landscape with a deep focus on eSports industry trends, game titles, gamer talent, league operations.
  • Partner with brand, sales, and marketing stakeholders to integrate eSports program elements within their business plans and operations.
  • Manage global budget and continuously evaluate program ROI

    Required Skills

    Successful applicants for this position will have:

  • A passion for gaming/eSports
  • Knowledge of the PC gaming industry
  • 3-5 years of marketing experience
  • Capacity to work in a team environment
  • An outgoing, energetic personality
  • Ability to engage with media and act as corporate spokesperson
  • Trade show-event experience
  • Excellent writing and communication skills
  • Familiarity with DRAM and SSD product categories
  • Experience in negotiation and budgeting
  • Ability to drive planning, schedules, estimates, budgeting, and status reports
  • Attention to detail plus excellent organizational skills
  • Experience in global marketing (preferred but not required)
  • Ecommerce and e-tail knowledge (preferred but not required)
  • Ability to travel outside the United States
  • Bachelor’s degree or equivalent degree and work experience

    This Position is located at Crucial Headquarters in Meridian, ID