This position will report to the Director, Brand Marketing and will be responsible for activating the Alaska brand and driving revenue through the activation of marketing sponsorships and partner marketing efforts.
The Alaska Airlines/Horizon Air sponsorships portfolio represents a >$12MM investment, includes 60+ partners, features both experiential and digital engagement platforms, and spans a number of customer passion-points including spectator and participatory sports, college & university, community, food & beverage, film, music and theater. The partner marketing roster includes high-profile brands, causes and organizations like Disneyland Parks & Resorts, Strong Against Cancer, HRC, etc.
The Manager, Brand Sponsorships & Partner Marketing will be responsible for executing against the portfolio and delivering on brand and business results, while continuing to drive forward-thinking activation strategies for our role in the space. This sponsorships and co-marketing professional will lead the development of marketing promotions and campaigns associated with the sponsorship or partnership, and serve as the tactical liaison between Alaska and the partners to ensure delivery of Alaska business objectives.
Key Responsibilities
Develop and lead all 360-degree activation plans across experiential, media, digital, social and PR for all sponsorships and partnerships
Lead annual and situational briefing process across multiple internal and agency teams through program execution
Partner with colleagues across all lines of business to develop strategic sponsorship programs in - support of business priorities and product launches
Responsible for the Return on Investment of the program -including reporting on approved metrics
Manage day-to-day relationship with all sponsorship and co-marketing partners
Responsible for the daily activities of Sports Marketing and Experiential Activation agency partners
Track with agency partners (ours and partner) on the execution of all contractual assets within our current relationships
Deliver best-in-class sponsorship marketing platforms
Execute events that drive brand metrics, activation (obtaining marketing customers), product imperatives, and revenue.
Work with Brand Expression team to ensure all sponsorships assets are on-brand, up to date, and are leveraged optimally across all properties
Other duties as assigned
Embody the Alaska Spirit and conduct oneself with Integrity, Professionalism, Resourcefulness and Caring
Bachelor's degree required, preferably with a concentration in sports marketing or marketing
Minimum of 4 years required and 5-7 years preferred of successful sponsorships or partnership marketing experience on brand or partner side; major consumer brand experience strongly preferred
Experience delivering against a sponsorships budget of at least $12MM preferred
Proven success in developing and executing high-impact sponsorship activation and partnership marketing plans required
Experience reporting on sponsorship portfolio performance and ROI preferred
Excellent oral and written communications skills required
Ability to adapt on the fly to changing requirements in a competitively charged environment and be willing to try new things in order to drive execution that successfully differentiates our product among a vast number of competitors
Ability to travel and attend sponsorship events in off-hours required
Ability to multitask and manage multiple projects simultaneously across various audiences
Strong cross-group and cross-division collaboration skills
Ability to interact with all levels of the organization
Ability to think differently, challenge conventional wisdom, and drive new best practice
Must be 18 years of age
Must be authorized to work in the U. S.
