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Director, Events and Field Marketing


San Francisco, CA

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Job Description

Posted On: November 30, 2015

If you get excited about helping teams communicate better, be more productive and happy at work - you’ll fit right in at Slack! We’re looking for a marketing leader who can lead a team and also individually contribute towards building a community of happy customers through meaningful events, meet-ups, and field activities.


  • Develop a unified event and field marketing strategy spanning multiple geographies, customer segments, and Slack user audiences
  • Translate the events strategy into a marketing events plan that encompasses awareness, education, and evangelism across Slack’s prospect and customer base
  • Manage a team and also execute on the plan by coordinating all aspects of the event or activity - from venue to agenda and driving participation
  • Establish and proactively manage the events budget to test and learn what works; evaluate results against goals and generate learnings for improvement
  • Identify new opportunities to sponsor events that are aligned with Slack’s brand values and customer audience
  • Launch and manage a swag store — helping account managers and customer experience agents to send swag and also letting customers redeem credit directly from the swag store

    Required Skills

  • 6+ years of experience in event or field marketing
  • Ability to hire, coach, and mentor a team
  • Clear, thoughtful communicator (verbal and written)
  • Equal parts manager and doer
  • Working knowledge of marketing, CRM, and analytical tools