The Propel brand is in need of an Associate Marketing Manager to work on this fast-paced and rapidly expanding $300M brand within the Gatorade portfolio. This position will focus on brand-building within the fitness eco-system, creating robust marketing plans surrounding three key pillars: influencer marketing, experiential / grassroots marketing and specialty channel development. This position will be an integral position within the Propel brand team reporting into the Marketing Director with high-level exposure to senior leadership.
Key responsibilities include:
Influencer Marketing:
Assist in the development of the Propel influencer program, build an engagement strategy and manage day-to-day relationships with key fitness influencers in regional markets and on a national level.
Create influencer content plans and develop a work process to capture and filter onto Propel social channels.
Assist with partnership activation at core fitness conferences.
Experiential Marketing Strategy and Execution:
Collaborate with agency partners to create engaging grassroots events for the Propel brand.
Support grassroots marketing efforts and experiences with existing partners and generate ideas for new potential partners based on the over-arching brand partnership strategy.
Attend key events to oversee execution of Propel brand messaging and ensure flawless execution of brand elements and sampling efforts.
Create messaging points customized for key events and ensure efforts are amplified via social channels.
Fitness Specialty Channel Development:
Oversee sell-in efforts and provide marketing support for potential regional specialty channel accounts (e.g. boutique fitness) and support efforts from the broader PepsiCo sales team on national accounts.
Generate recommendation and execute a go-to-market system for specialty fitness channel customers by tapping into the broader e-commerce work stream.
Vet point-of-sale and product replenishment systems to enable availability at points-of-sweat.
Assist in the development of a specialty channel sales team.
Create marketing plans to support product placement and trial within new accounts.
Additional Responsibilities / Experiences:
Regional marketing strategy in key fitness markets.
Budget Management for the focus areas.
Partner with PR and agency partners to develop annual operating plans across key focus areas.
Self-starter with ability to work independently with a high sense of urgency and entrepreneurial spirit.
Confident communicator and highly skilled relationship curator.
Strong problem solving skills and sound business judgment; ability to anticipate issues and resolve them.
Strong conceptual and strategic thinking.
Highly proficient in Power Point with Excel knowledge.
MBA Preferred
Sales or Experiential marketing experience a plus
