The Director of Public Relations and Brand Partnerships employs innovative strategies to drive traffic, sales, and brand recognition through partnership via stores teams, media outlets and social media channels. He/she promotes product and marketing campaigns through effective media partnerships that are relevant to the customer while supporting the brand, and leverages his/her expertise to support internal events and initiatives, as needed.
Position Responsibilities:
Devise, plan and oversee the implementation of the public relations strategy for Aero and PS brands
Manage day-to-day PR efforts and direct public relations strategy and implementation, including agency management, external media interaction, press releases, product placement decisions and budget management.
Design and execute next generation strategy for brand PR, celebrating the brand’s strong following for fashion basics, positioning the brand as a fashion destination and emotionally connecting with the teen consumer.
Participate in the development of the seasonal marketing strategy. Oversee key PR initiatives such as “must-have” product and category launches.
Oversee key brand partnerships and collaborations with influencers and celebrities
Maintain strong relationships with Fashion Directors, key fashion and accessory editors, relevant fashion stylists and bloggers.
Cultivate relationships with influencers for product seeding/recruit brand ambassadors.
Oversee the brand’s coverage nationally and regionally in print, broadcast and digital.
Oversee company samples and maintain sample closet and internal calendar.
Partner with Social media team to ensure calendar alignment and synergies.
Oversee the creation and distribution of the company’s internal newsletter.
Develop and pitch feature brand / product / store opening / charity program stories to national and regional outlets and support field events (new store openings, local marketing and localized charitable giving events).
Oversee analysis of PR activities, monitor coverage and proactively recommend strategies to target opportunities.
Partner with cross functional teams to support internal initiatives and events through communication and branding.
Bachelors degree in Public Relations or Marketing or equivalent work experience
8+ years experience in retail public relations, marketing and communications.
4+ years experience in leadership role
Solid network of fashion and lifestyle press contacts within print, broadcast, digital and entertainment industries
Solid knowledge of current and emerging communication channels/mediums and technologies (e.g., blogs, twitter).
Understanding of the media environment and experience working with editors, stylists, and producers.
We offer a competitive salary and a comprehensive benefit package that includes outstanding bonus potential, a casual work environment, a generous merchandise discount and realistic growth potential. Aéropostale, Inc. is an equal opportunity employer, M/F
