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Marketing Asset Manager II - Motorsports & Golf

Coca-Cola Bottling Co. Consolidated

Charlotte, NC

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Job Description

Posted On: February 09, 2016

This role would have direct accountability for managing some of our major sports properties. This person would create marketing plans, conduct marketing meetings, run promo analysis, cultivate property relationships, execute promotions and in general manage the entire relationship between CCBCC and the property. Specifically, this position will be responsible for building brand love of Coca-Cola products through NASCAR fan passion points; for delivering retail programs that motivate incidence and increase sales transactions of Coca-Cola products; and, by creating unique social media campaigns that build brand love in the digital space for Coca-Cola, its racing family members and partner tracks. This position is also responsible for similar responsibilies with CCBCC's PGA Tour partner courses and other asset partners as assigned by the department.


Duties and Responsibilities:

  • Create marketing plans for the property that recruit, motivate incidence, build brand love and increase transactions
  • Analyze promotions and marketing programs
  • Cultivate business relationships with key stakeholders for marketing asset
  • Manage and Execute marketing promotions tied to retail, in venue and within the community tied to the asset
  • Other responsibilities as assigned by the Director of Sponsorships


    Required Skills