Job Description
Posted On: February 12, 2016
The position is responsible for managing Subaru of America’s national auto show program, consisting of 60+ shows per year, supporting corporate strategy by developing and executing press conferences for vehicle introductions, as well as developing engaging experiences for attendees through consumer ride & drive programs and other on-site experiences.
The position manages the annual National Business Conference (Retailer Meeting), from site selection through to execution, leading the development of creative content and the participation of numerous Subaru departments and partner agencies.
The position is responsible for identifying opportunities and executing experiential consumer engagement programs in support of Subaru of America's motorsports program and promotion of the STI brand, including, but not limited to: X-Games, Wicked Big Meet, and Subiefest. Engagement may include developing enthusiast consumer ride & drives, owner activation events and sponsorship event activation. Management of, and on-site activation of SOA's professional sponsorship partner program activities. In this role, the incumbent will be part of a fast-paced team that has a track-record of delivering world-class programs.
Job Requirements include:
Note: The position requires 25% travel.
Required Skills
Education/Experience
Skill Requirements