Hasbro Studios is seeking a Music Marketing Manager to serve as principal liaison with LBE licensees (new & existing) from the time a deal is executed until end of term of the license. The primary role of position is to handle development and production issues and communication between Hasbro and licensee, as well as internal Hasbro communications. The Individual will also develop efficient attraction approval process with LBE/Studio Creative Director, GBTs and outside consultants; managing approvals between Creative Director, GBTs and other parties.
KEY RESPONSIBILITIES:
Generate and pitch ideas for strategic and tactical marketing, promotional and advertising campaigns.
Lead evaluation of effectiveness of marketing strategies and make recommendations of changes needed to respond to changing market conditions.
Serve as project manager for releases, collaborating with promotion, media, digital marketing, creative, and sales staff. Develop and oversee timelines and lead planning meetings.
Communicate label marketing plans and expectations to management and communicate management and artist expectations and goals to label staff.
Liaise with in-house creative services team to ensure visual tools support the brand and satisfy established project goals.
Develop label marketing efforts with third-party brand partners, evaluate and select appropriate partners. Develop relationships with partners whose goals may align with strategic plan for individual artists
Collaborate with artist teams, both internally and externally, to exploit product availability via tour visibility.
Create marketing budgets and provide budget oversight for all artist releases, meeting annual overhead and profitability targets.
Interact with Business Affairs staff regarding legal issues
Minimum 4 years marketing experience with demonstrated knowledge of brand management and the music industry.
Experience working in a collaborative environment
Working knowledge of digital technology, the digital music space, social media, and online marketing preferred
Superior written and verbal communication skills, as well as outstanding interpersonal skills
Demonstrated presentation skills
Strong prioritizing and organizational skills and the ability to carry detailed projects through to completion
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