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National Director of Field Marketing and Events

Deep Eddy Vodka

Austin, TX

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Job Description

Posted On: February 24, 2016

Lead Field Marketing functions within U.S., liaising closely with partners across Brand colleagues to drive marketing excellence. Key point person for all corporate sponsorship events, national event activations, and local tasting programs.


Position Responsibilities: Manage all corporate event sponsorships, including negotiation of branded presence, fees and on site activation and coordination Lead field marketing programs and brand sponsorships Execute approximately 75 events per year at designated sites and locations Negotiate and oversee an additional 280 events per year Negotiate sponsorship contracts Reach approximately 2 million consumers through sponsored events Establish brand standards of mixing, sampling, brand activation and marketing communications Manage budget for marketing, consumer events and sampling Oversee promotional agency partners and set brand standards for execution Ensure On & Off Premise demo success nationwide Help source, execute and manage sports marketing partnerships Work with distributors across the country to leverage and sell On-Premise accounts in conjunction with Tier 1 event sponsorships Ride with distributors to sell On/Off Premise accounts Develop, cultivate and maintain strategic relationships in the Austin area Call on and manage 15-20 influencer On-Premise accounts in the Austin area, music venue focused Manage social media alongside Director of Consumer Marketing, become primary social media contributor


Required Skills

Role Qualifications:

  • Bachelor's Degree in Marketing, Business or related field
  • 5-7 years' marketing and special event management


    Essential Skills and Experience:

  • Thinking creatively...developing, designing, and creating new themes, event ideas, and possibilities
  • Critical Thinking - Using logic and reasoning to trouble shoot problems
  • Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one
  • Working with others to understand objectives and help deliver results
  • Time Management - Managing ones own time and the time of others
  • Ability to positively represent the company and communicate with people internally and externally
  • Excellent oral and written communication skills
  • Working knowledge of various tools and technology including Microsoft Outlook, Word, Excel, and PowerPoint
  • Ability to travel extensively (about 35% of the time)


    Valued but not Required Skills and Experience:

  • Experience in a distilled spirits industry at supplier or distributor level
  • Event planning experience


    Reporting to this position: (6) Field Marketing Managers (5) Part-Time Brand Ambassadors located across the U.S.


    Additional Information/Benefits


    Deep Eddy Vodka, a division of Heaven Hill Brands is an Equal Opportunity Employer.


    Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, Short Term Disability, Long Term Disability, 401K/403b Plan, Educational Assistance, Special Incentive Plans


    Screening Requirements: Motor Vehicle, Drug Screen, Criminal Background Check, Physical Exam


    Deep Eddy Vodka, a division of Heaven Hill Brands, is a premium spirits company based in Austin, Texas, and is the #1 fastest-growing spirits brand in the US, according to IRI. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. All Deep Eddy Vodka products are distilled in small batches at its state-of-the-art Texas distillery. The company's line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry, Deep Eddy Lemon and Deep Eddy Peach. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.