Job Description
Posted On: February 24, 2016
Lead Field Marketing functions within U.S., liaising closely with partners across Brand colleagues to drive marketing excellence. Key point person for all corporate sponsorship events, national event activations, and local tasting programs.
Position Responsibilities:
Manage all corporate event sponsorships, including negotiation of branded presence, fees and on site activation and coordination
Lead field marketing programs and brand sponsorships
Execute approximately 75 events per year at designated sites and locations
Negotiate and oversee an additional 280 events per year
Negotiate sponsorship contracts
Reach approximately 2 million consumers through sponsored events
Establish brand standards of mixing, sampling, brand activation and marketing communications
Manage budget for marketing, consumer events and sampling
Oversee promotional agency partners and set brand standards for execution
Ensure On & Off Premise demo success nationwide
Help source, execute and manage sports marketing partnerships
Work with distributors across the country to leverage and sell On-Premise accounts in conjunction with Tier 1 event sponsorships
Ride with distributors to sell On/Off Premise accounts
Develop, cultivate and maintain strategic relationships in the Austin area
Call on and manage 15-20 influencer On-Premise accounts in the Austin area, music venue focused
Manage social media alongside Director of Consumer Marketing, become primary social media contributor
Required Skills
Role Qualifications:
Essential Skills and Experience:
Valued but not Required Skills and Experience:
Reporting to this position: (6) Field Marketing Managers (5) Part-Time Brand Ambassadors located across the U.S.
Additional Information/Benefits
Deep Eddy Vodka, a division of Heaven Hill Brands is an Equal Opportunity Employer.
Benefits: Medical Insurance, Life Insurance, Dental Insurance, Vision Insurance, Paid Vacation, Paid Sick Days, Paid Holidays, Short Term Disability, Long Term Disability, 401K/403b Plan, Educational Assistance, Special Incentive Plans
Screening Requirements: Motor Vehicle, Drug Screen, Criminal Background Check, Physical Exam
Deep Eddy Vodka, a division of Heaven Hill Brands, is a premium spirits company based in Austin, Texas, and is the #1 fastest-growing spirits brand in the US, according to IRI. As a recipient of the Impact Hot Brand Award for two straight years and Beverage Information Group Growth Brand Award each of the past three years, Deep Eddy Vodka is recognized for its unique production process and incorporation of real, natural ingredients in its flavors. All Deep Eddy Vodka products are distilled in small batches at its state-of-the-art Texas distillery. The company's line of products include: Deep Eddy Straight Vodka, Deep Eddy Sweet Tea Vodka, Deep Eddy Ruby Red, Deep Eddy Cranberry, Deep Eddy Lemon and Deep Eddy Peach. Deep Eddy Vodka is available in stores in all 50 states. More information on the company can be found at www.deepeddyvodka.com or www.facebook.com/deepeddyvodka.