- Responsible for developing and executing experiential marketing programs that drive consumer purchase intent, earned conversation and media coverage, industry support and increased engagement for Nintendo brands:
Actively collaborates with Experiential Marketing Director and manager in upfront and ongoing development of proposals for experiential marketing programs
Works closely with Consumer Marketing, Consumer Insights, Product Marketing, Licensing and Product Development teams to understand overall marketing priorities, key brand messaging and targeted audiences
Collaborates with external agencies and internal teams to identify and develop strategic opportunities and tactics to best promote key Nintendo hardware and software in order to meet specific marketing objectives
Presents final experiential opportunities and proposals to senior management for approvals based on strategic approach, projected results and ROI
- Handles all elements of execution for national experiential events and other special projects, including:
Developing creative materials and tactics that deliver proper and impactful use of IP and brand messages
Driving intensive collaboration with internal teams, external agencies, and brand partners to ensure-
Maximum market impact and exposure are achieved across all marketing teams – retail marketing, advertising, public relations, digital
Flawless execution across all operations, logistics, legal, sales administration, staffing, product training, purchasing, fulfillment, digital, etc. aspects of a program
Keeping all projects on strategy, on time and on budget
- Delivers communication to key internal stakeholders on experiential activity
During development and execution: develops, maintains and shares experiential marketing program status, recaps and analysis (including budgets, timing, photos, collateral, and other materials for reference)
Post program: performs and reports thorough ROI analysis, key learning and results
On-Going: Seeks out and shares best in class event practices, new technologies, and industry benchmarks to ensure world class event execution
- Travel to events (including weekends) to oversee execution and gain insights for current or future programs
SUMMARY OF REQUIREMENTS
Proven record of developing and executing successful fully-integrated national live events with significant market and consumer impact while staying on-time and on-budget
Strong understanding of promotional and experiential strategies and tactics to ensure feasibility of core ideas and to troubleshoot during execution
Strategic and analytical thinker who can evaluate and improve marketing opportunities as they develop
Ability to lead initiatives and inspire teams across multiple projects and across remote offices in a fast-moving, ambiguous environment (emphasis on communication and project management skills)
Ability to develop thorough internal proposals and present to senior management
EDUCATION AND CERTIFICATIONS:
Bachelor’s degree in Marketing, Communications, or Business Administration or equivalent experience
CORE COMPETENCIES:
Creative thinker who can generate and inspire the development of unique and innovative promotional ideas and solutions
Self-starter that maintains a positive outlook and motivation to continually drive things forward
Comfortable working and contributing independently and as a team player
Excels and thrives in fast paced, high pressure, or ambiguous environments and situations
Clear, concise, objective and professional communicator in all situations
Brings a natural creativity that is balanced with organization, discipline and prioritization
Demonstrates proactive nature to learn, seek answers, and create solutions
Ability to collaborate in upfront and ongoing development of strategic and creative consumer promotion programs (including but not limited to experiential events)
We are an equal opportunity employer of individuals with disabilities and protected veterans....valuing diversity…celebrating strengths.
