The Marketing Manager, Partnerships role is responsible for fully developing and executing effective marketing strategies to meet company objectives. This person will leverage consumer insights, market conditions, and competitor data to inform partner marketing plans.
Description
Leads development of partner marketing plans and briefs in order to align senior leadership and sell in ideas. Leads execution of events to light up the brand and/or product to further brand storytelling and product marketing initiatives. Tracks, analyzes, and presents customer and business metrics to marketing leadership with thorough insights on impact to company and clear recommendations on how to move forward.
Oversee brand integration in global partner communications and activations
Conceptualize and develop effective marketing strategies, including partner marketing plans and briefs, and campaign summary wrap-ups
Lead creative process for partner marketing campaigns; deliver critical analysis based on consumer insights and campaign objectives; present recommendations to senior leadership
Lead market research and make recommendations for potential strategic partner opportunities for product lines and promotions
Execute all initiatives through direct reports and close management of outside agency partners
Key Qualifications
World class marketing campaign experience; 5+ years of agency/marketing background
Understanding of partnership deals and terms
Experience in project managing across marketing campaigns and programs
Demonstrates technical marketing skills and high-levels of company & partner product knowledge.
Experience in identifying trends, and passionate about lifestyle marketing and youth culture
Highly adaptive and proactive problem solver
Organizes workload to meet project timelines and deadlines in a fast-paced environment
Must demonstrate thought leadership
Education
Bachelor’s degree in relevant subject, MBA preferred
