Develops and supports marketing strategies to improve store traffic, build brand credibility, and deliver a strong customer experience. Responsible for leading all marketing elements related to events and key partnerships.
SUPERVISORY RESPONSIBILITIES This role manages two direct reports, but also provides leadership across the Marketing/Customer Experience department. The Sr. Marketing Manager is also expected to work cross functionally with operations, creative, merchandising and other key marketing areas to deliver projects on-time and in budget
ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:
- Creates goals, plans and programs, tests new concepts, and executes successful marketing events and tactics
- Runs day-to-day execution of in-store marketing programs and events
- Create customer focused strategies to elevate the customer experience and drive growth and retention
- Define and secure the resources and associated product(s) needed to build engagement
- Lead National Events
Develop and execute 20+ nationwide in-store events designed to educate and entertain customers while driving store traffic
Lead the communication of event plans to leadership team and store leaders
Work cross functionally and with external vendors to secure product and material needed to host successful events
Manage multimillion dollar budget to execute event plan
- Lead Key Initiatives with Outside Partners (AZ Diamondbacks, Bark at the Park, Banfield)
Negotiate contracts
Managing relationships with key partners to ensure flawless execution of key business priorities
Lead budget, timing and deliverables to execute the strategic intent of the partnership
- Lead Local Store Events
Lead the development of toolkits to empower stores to execute their own in-store events
Develop process efficiencies and identify new ways to execute and track local event execution
Lead budget and allocation of budget to maximize impact of events
- Measurement, Analysis and Recommendations
Outline key success factor prior to events
Measure execution and participation
Post event analysis of results with recommendations for future events.
SKILLS
Ability to flow seamlessly from strategy to execution
Ability to be assertive and operate with a sense of urgency, making data-based recommendations and influence others with an expert point of view
Possess a strong passion for continually learning about the customer and uncovering new means to reach and engage him/her
Possess a strong analytic mindset, with the ability to assess pre- and post-behavior, draw strategic conclusions based on data and turn the data into insights with recommended action
Possess strong executive presence with ability to understand appropriate level of detail and context for audiences of varying seniority
Ability to collaborate cross functionally to drive business strategies and initiatives
Must be able to work individually on a project or in a team environment
Ability to develop and retain talent through coaching and mentoring
EDUCATION and/or EXPERIENCE
Bachelor's degree and 7-10 years related experience in marketing, communications or customer experience
MBA preferred
Requires strong organizational skills, the ability to handle multiple projects while meeting daily deadlines,
effective communication in a fast-paced environment and delivering projects within established timeframes
Demonstrated experience in working cross functionally and influencing others
