Sr. Marketing Manager Events and Partnerships


Phoenix, AZ

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Job Description

Posted On: April 20, 2016

Develops and supports marketing strategies to improve store traffic, build brand credibility, and deliver a strong customer experience. Responsible for leading all marketing elements related to events and key partnerships.

SUPERVISORY RESPONSIBILITIES This role manages two direct reports, but also provides leadership across the Marketing/Customer Experience department. The Sr. Marketing Manager is also expected to work cross functionally with operations, creative, merchandising and other key marketing areas to deliver projects on-time and in budget

ESSENTIAL DUTIES AND RESPONSIBILITIES include, but are not limited to:

- Creates goals, plans and programs, tests new concepts, and executes successful marketing events and tactics

- Runs day-to-day execution of in-store marketing programs and events

- Create customer focused strategies to elevate the customer experience and drive growth and retention

- Define and secure the resources and associated product(s) needed to build engagement

- Lead National Events

  • Develop and execute 20+ nationwide in-store events designed to educate and entertain customers while driving store traffic
  • Lead the communication of event plans to leadership team and store leaders
  • Work cross functionally and with external vendors to secure product and material needed to host successful events
  • Manage multimillion dollar budget to execute event plan

    - Lead Key Initiatives with Outside Partners (AZ Diamondbacks, Bark at the Park, Banfield)

  • Negotiate contracts
  • Managing relationships with key partners to ensure flawless execution of key business priorities
  • Lead budget, timing and deliverables to execute the strategic intent of the partnership

    - Lead Local Store Events

  • Lead the development of toolkits to empower stores to execute their own in-store events
  • Develop process efficiencies and identify new ways to execute and track local event execution
  • Lead budget and allocation of budget to maximize impact of events

    - Measurement, Analysis and Recommendations

  • Outline key success factor prior to events
  • Measure execution and participation
  • Post event analysis of results with recommendations for future events.

    Required Skills


  • Ability to flow seamlessly from strategy to execution
  • Ability to be assertive and operate with a sense of urgency, making data-based recommendations and influence others with an expert point of view
  • Possess a strong passion for continually learning about the customer and uncovering new means to reach and engage him/her
  • Possess a strong analytic mindset, with the ability to assess pre- and post-behavior, draw strategic conclusions based on data and turn the data into insights with recommended action
  • Possess strong executive presence with ability to understand appropriate level of detail and context for audiences of varying seniority
  • Ability to collaborate cross functionally to drive business strategies and initiatives
  • Must be able to work individually on a project or in a team environment
  • Ability to develop and retain talent through coaching and mentoring


  • Bachelor's degree and 7-10 years related experience in marketing, communications or customer experience
  • MBA preferred
  • Requires strong organizational skills, the ability to handle multiple projects while meeting daily deadlines, effective communication in a fast-paced environment and delivering projects within established timeframes
  • Demonstrated experience in working cross functionally and influencing others