Experiential Marketing functions as a project manager and manages sponsorships and special events for Honda and Acura. The department also manages dealer incentive contests and travel award programs.
Responsibilities
Managing system input, tracking, and reporting of dealer incentive programs.
Facilitating all national experiential marketing budget actions.
Overseeing implementation of assigned event programs.
Working with internal departments and managing external agencies to create engaging displays and activations.
Managing tracking for national program budgets, PO generation, budget reconciliation.
Independently working with auto incentives on contest parameters; monitoring dealer sales status; providing contest standings twice a week to field staff; creating and distributing reports to field staff with dealer contest status, and overseeing completion of dealer contest audits.
Independently run ad hoc marketing projects as assigned by management, supervising distribution of consumer prizing, managing vehicle loan tracking and handling consumer and/or dealer requests as needed.
Bachelor’s Degree in Marketing, Business, Communication or equivalent work experience required.
2-5 years of work experience along with 3-5 years of experience in marketing, automotive marketing is a plus.
Experience in event planning and logistics required.
Ability to work well with a team and coordinate projects across various AHM sales and marketing functions including National Advertising, Regional Marketing, Zone/Field, Public Relations and event service providers.
Must be a self-starter and take initiative to move projects forward independently.
Strong business writing skills to draft executive-level documents.
Ability to travel domestically.
Working knowledge of Honda financial tools, including SAP accounting programs and SIMPL for dealer objectives.
Budget analysis and ROI skills.
Logistics planning and project coordination skills.
Consumer and dealer relations skills.
Proficient in Microsoft Office programs including Word, Excel and PowerPoint.