The Business Entity
Our vision is to be an Innovative Leader in Real-time, Personalized Marketing and Communications. Position Cisco as the Networking Leader and Technology Visionary. We demonstrate our brand promise: We securely connect everything to make anything possible.
We do this through Business Digitization, Core Networking, Security and CSR.
The Team
The sponsorship team is unique in its ability to align the core DNA and culture of Cisco with external, inspiring organizations such as the NBA, Olympic and Paralympic Games, and Live Nation, among others for exciting activations to grow the Brand. Each team member is positioned at the helm of connecting the dots in order to deliver on business results – from sales and technology integrations being demonstrated to creating new programs involving customers (customer experience) and employees (engagement/participation/pride). Through the one-of-a-kind customized collaborations, this team showcases to customers, media, and global audiences the power of Cisco technology and thought leadership and what Cisco makes possible, influencing brand perception, demonstrating Cisco as the Networking Leader and Technology Visionary to the world. It’s also a fun group of people that offers a constantly dynamic platform for innovation inside and outside the organization.
Role & Responsibilities
Manage marketing partnerships in the global sponsorship portfolio, execute the strategy and management of the activations, ROO & ROI metrics across all of Cisco and relevant agencies.
Demonstrate best practices from Rio and transfer that to building out the most cost effective and efficient infrastructure for the Tokyo 2020 Olympics
Enable cross functional collaboration across Marketing and Communications for maximum impact of sponsorship assets in support of Cisco campaigns
Leverage sponsorship assets across marketing and sales.
Lead the alignment with the global de-centralization model with the country leads, brand leads and field marketing
Lead on metrics and measurement across all sponsorship platforms: Rio 2016, Tokyo 2020, NBA, USAB, LiveNation etc.
Minimum Qualifications
Bachelor’s degree 10+ years experience in related field
Business to business marketing experience
Senior sponsorship marketing experience with high tech
Prior experience working in a large, global company, preferred, particularly within technology industry
Prior strategy work: Ability to be a key contributor to the strategic direction by supporting the creation and implementation of strategic marketing plans and program development
Experience overseeing and managing executional deliverables and program activation
Desired Skills
Excellent writing skills and ability to communicate clearly and professionally
Previous responsibility with managing a diverse team and growing talent, and effectively managing agency partners
Experience interacting with senior executive leadership
Superior organizational skills with demonstrated initiative, ability to effectively problem solve and work effectively under pressure
Ability to handle multiple projects simultaneously while working as both part of a team as well as independently
