This position is within HARMAN’s Lifestyle Audio Group located in Northridge. The Marketing Manager, Experiential Engagement will be responsible for driving the focus HARMAN brands in culture through various consumer touch points including influencer outreach, product seeding, NBA events and music activation.
Supervisory Responsibilities: This position has no supervisory responsibility.
Essential Responsibilities:
Execute the influencer outreach strategy. Including identification of cultural moments for brand integrations, events and product seeding
Manage day to day liaison with influencer activation agency. Work with agency to create plan. Manage budgets, results reporting and evaluate success and improve tactics
Lead onsite execution of influencer events. Partner with internal groups to extend usage of events to meet other business needs. Product launch links to pr event links to influencer event. Make events serve multiple purposed where possible
Create product seeding strategy and lead product seeding efforts globally. Identify targets, including current ambassadors, other influencers as well as properties. And create annual plan of activation, including NBA, AEG, HRH
Own Limited Edition product development. Based on Product seeding strategy, identify relevant "custom" seeding opportunities and drive development of custom product. Liaison with design team and business unit to develop product and meet key deadlines
Drive NBA Team Execution - Work with sports agency to develop and support the execution around NBA teams. Link to internal partners is key to ensure property is fully leverage and activated to the fullest
NBA Marquee Events - Drive internal alignment around key properties. Ensure execution plans are in place. Work with regions, sales teams, digital and customer marketing to create break through activation .
Responsible for NBA Player asset management. Work with regions and Octagon to fulfill athlete needs. Including delivery of assets and gaining athlete approvals.
Execute music activation. Manage onsite activations, coordinating social/digital, ticket allotment, hotel block coordination
Basic Qualifications:
Minimum of 3+ years experience in event activation development and plan execution including digital and social activation
Bachelor’s degree in Marketing or related discipline
Strong Microsoft Excel, Power Point and SAP
Experience working cross-functionally on strategic projects
Experience driving projects within defined schedules with the ability to resolve issues and gates while maintaining schedules
Ability to allocate and manage budgets to optimize spend against approved plans
Desired Characteristics:
Self starter with ability to thrive in a fast paced environment – Motivated and able to work in a very fast work environment. Able to change priorities and handle multiple projects at one time a must.
Solid planning and organization skills – Ability to manage complex projects and schedules necessary with global marketing development.
Good collaboration skills – Ability to effectively collaborate with teams around the world and with leading agencies to drive the best thinking and implementation of media ideas.
Problem solving ability – Ability to solve open-ended problems common in marketing where many answers exist to the same problem.
Preferred Qualifications & Desired Competencies:
Results-Driven: Having a proactive, goal oriented approach to decision making. - Clear and strategic thinker; proven experience in translating strategies into actionable plans - Capable of handling multiple projects / initiatives simultaneously and executing to completion - Responsible for projects that have hard deadlines that must be met.
Team Player: Having respect for colleagues; leading teams with clarity and accountability. - Proven team player with excellent communication and interpersonal skills who can effectively work with all levels of a global matrixed organization
Change Orientation: Able to adapt to changing demands and conditions. - Act as a Change Management expert and enabler on various projects and programs across the business
Customer Focus: Providing exceptional service and quality to external and internal customer. - Must treat all customers with utmost respect, understanding that they have different needs. - Develop relationships with other departments based on honest communication, mutual respect and teamwork.
Self-Awareness: Accepting responsibility for personal development and actions. - Have clear objectives and strives to exceed them - Takes ownership for personal career and skill development
Eligibility Requirements: - Willingness to travel 40% of the time - Willingness to work in an office in Northridge, CA - HARMAN will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen.
