Data

Experiential Marketing Communications Planner – Natural and Organic

General Mills

Minneapolis, MN

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Job Description

Posted On: June 17, 2016

In this role, you will be responsible for strategic development, program execution and brand connections integration for our Experiential Field Marketing team.

  • Provide leadership and act as day to day contact for our brand teams to set strategy on how to maximize field marketing and events and integrate into marketing communications strategies
  • Build strong working relationships with the Experiential team to understand day-to-day challenges, nuances and opportunities
  • Identify new and emerging capabilities for the Experiential Marketing team to execute and deliver on brand strategies and objectives
  • Manage consistent field reporting, brand recaps and all necessary internally facing needs


    Required Skills

  • Bachelor’s degree required
  • 2 to 4 years of work experience
  • Leadership to evolve business model to meet changing dynamics in the OU Space, our Natural and Organic brands, and key customer strategies
  • Ability to translate insights into powerful experiential marketing platforms
  • Understanding of key business drivers and ability to translate high level strategy into differential activation
  • Strong interpersonal, inclusive, transparent and collaborative work style