Data

Associate Manager - Promotions & Sponsorships

Hertz

Estero, FL

Apply Online Post a Job

Job Description

Posted On: July 06, 2016

The primary mission of the Associate Manager, Promotions & Sponsorships role is: Responsible for supporting the Hertz, Dollar, and Thrifty Promotions and Sponsorships Marketing efforts through development and execution of marketing strategies and campaigns. The Associate Marketing Manager is responsible for the day-to-day management Hertz/Dollar/Thrifty promotional and sponsorship marketing programs, performance and analysis. Will assist in the development, design and execution of promotional and sponsorship marketing strategies to grow the Hertz/Dollar/Thrifty brands and optimize performance for campaigns.


  • Execution and project management primarily of promotional marketing programs as well as any other assigned sponsorship marketing projects across all marketing channels. Brief internal and external partners as required to ensure effective and efficient translation of promotion and sponsorship strategies into activation plans.
  • Responsible for marketing analyses on promotional campaign performance.
  • Responsible for the maintenance of promotion and campaign governance across all touch points and stakeholders.
  • Supporting the Director of Promotions and Sponsorships with the maintenance and management of the promotions calendar.
  • Partners cross-functionally to ensure campaign needs are addressed and information sharing is timely.
  • Responding to any/ad hoc inquiries from internal stakeholders in regards to promotional campaign set up, terms, rate issues, etc.
  • Manage sponsorship request email account with the Hertz Associate Brand Manager and evaluate relevance to Sponsorship strategy.
  • Champion Sponsorship strategy and governance to all stakeholders.
  • Partner with cross functional teams that focus on innovation and customer insights to develop and execute innovation plans including concept development, feasibility validation, project execution, internal alignment and tracking of in-market performance.


    Required Skills

    Professional Experience:

  • >3+ years of demonstrated experience in a Marketing role with a proven track record in promotions and sponsorships.


    Knowledge:

  • Brand Marketing
  • Integrated Marketing Communications
  • Digital Marketing
  • Agency Relations
  • Market Research
  • Campaign Performance and Analysis


    Skills:

  • Creative
  • Analytical
  • Excellent communications, both verbal and written
  • Demonstrates initiative
  • Self-starter and highly motivated
  • Collaborative in and outside of the company