Expectation overview for Marketing Sponsorships Specialist. Provide the following to the Global Head of Sponsorship to develop and drive sponsorship to generate demand and accelerate pipeline including:
Generate demand and accelerate pipeline through effective planning and execution of Sponsorships activities and programs including Technology Showcase. Leverage publicity of sponsorship properties to execute on SAP’s corporate vision and marketing strategy:
Execution – Translate business objectives into effective selection and activation of global partnerships. Identify and realize powerful technology showcases to humanize the SAP brand and increasing awareness of SAP solutions.
Market Research/Analysis – Provide recognized expertise in understanding target audience and interpreting market intelligence to optimize data segmentation for campaign impact and audience engagement. Proactively identify opportunities by providing business case and scorecard management for current and future engagement and recognize additional needs for research and analysis, collaborating closely with respective marketing and business stakeholders.
Property Management – Contribute knowledge when collaborating with key business stakeholders. Demonstrate high degree of skill to proactively decide on relevant actions to improve property quality and adoption. Leverage a strong network of sports clubs, federations, and athletes. Experience in negotiating sports marketing contracts with sports clubs / organizations as well as individuals / brand ambassadors.
Governance, policies and procedures – Drive adoption of Governance, policies and procedures to reach the long-term goals. Influence and determine all major decisions and actions, and all activities take place within the boundaries set by them.
Contract Negotiation – Negotiate points of a partnership arrangement that is beneficial to all involved parties. Negotiation will include existing contracts and upcoming requests. The end goal is an arrangement that is both fair and equitable to each party
Asset Management – Expertly oversee the planning, development and use of content such as videos, blogs, infographics, web sites, white papers, etc. May also manage the end-to-end campaign or asset production for innovative or strategic priority campaigns, taking an active role in optimizing contents and creative elements. Identify risks and manage escalations proactively for timely delivery, localization and translation.
Agency Management – Identify, engage, and contract suitable (internal/external) agencies to manage respective projects, including related budget and cost. Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities.
Field Enablement – Consistently meet to align with sales, marketing and/or business stakeholders, to provide relevant expertise and communication to ensure critical stakeholder management. Influence internal stakeholders and make necessary changes to marketing tactics and assets in order to optimize impact in the market. Constantly monitor use in order to optimize support and enablement, including but not limited to re-formatting, adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc.
Travel - Required, up to 25-50%
Experience & Educational Requirements
Minimum 3-5 years of marketing experience, with minimum 1-2 years in marketing execution
Working in a multi-national company
Experience in sales
Experience in B2B marketing
Experience in high tech marketing
Project management (small to medium-scaled projects)
Working in a team environment
