Job Description
Posted On: July 21, 2016
Position Objective: This individual will report to the VP, Entertainment Marketing. The position will include the following responsibilities:
The position is critical to maintaining Citi’s leadership position in credit card entertainment access.
Performance Objectives: The position will involve collaboration with both external entertainment companies (including promoters, festivals, and venues) and internal parties (including Legal, MIM, Decision Management, and Social Media). It will require a broad understanding of entertainment promotions as well as careful attention to the mechanics of a marketing program’s life cycle.
Keys to Success: The individual will need to be an effective communicator and collaborator; an adept marketer who is in tune with popular culture and consumer passions; proactive; have a positive mindset; and be results-oriented.
Development Value: The person will gain a deep understanding of entertainment access promotions and how internal parties at Citi work together with external partners to drive the business forward.
Required Skills
Knowledge/Experience: 5-8 years of program management experience is required. The individual will need at least 2-3 years of background working at, or in partnership with, an entertainment company(ies). Marketing experience in credit cards is not essential or required.
Skills: Proficiency in PowerPoint is important to this role. Ability to work with Excel is also important.
Competencies: Strong communication and organizational skills are critical to this role. The individual must be at ease interfacing with partners.
Educational Requirements: B.A. or B.S. required. MBA not required.