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Marketing Assets Manager - Sports

Coca-Cola Bottling Co. Consolidated

Charlotte, NC

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Job Description

Posted On: July 25, 2016

The Marketing Asset Manager II – Sports will have direct accountability for managing some of our major sports properties. They will create marketing plans, conduct marketing meetings, run promo analysis, cultivate property relationships, build brand plans that remove purchase barriers, and execute promotions. They will manage the entire relationship between CCBCC and the property. This role would call mostly on Major League baseball, NBA and other pro sports teams in CCBCC's market.


Duties/Responsibilities:

  • Create marketing plans for the property that recruit, motivate incidence, build brand love and increase transactions
  • Analyze promotions and marketing programs
  • Cultivate business relationships with key stakeholders for marketing asset
  • Manage and Execute marketing promotions tied to retail, in venue and within the community tied to the asset
  • Other responsibilities as assigned by the Director of Sponsorships


    Required Skills

  • 5-7 years’ experience in marketing that has some tie or affiliation with a marketing sponsorship property (Motorsports, NBA, Olympics, Major Colleges, PGA etc. is preferred
  • Experience with creating promotions that were executed in venue and/or in general market
  • Experience with managing and executing a promotional process (creative process, approvals, logistics, procurement etc.)
  • Bachelor’s degree required
  • Valid Driver’s License required