Clif Bar & Company is looking for a DIRECTOR OF SPORTS MARKETING to join our Marketing Team.
The ideal candidate will have an immediate connection to our Five Aspirations, as well as embody the “Clif Bar Ingredients” (Create, Inspire, Connect, Own It, and Be Yourself).
This candidate will be extremely flexible and enjoy a “high-change” environment where priorities shift from day to day. Candidates, who connect through positive and respectful interaction, inspire greater success across all Five Aspirations and create extraordinary experiences, solutions and ideas will be at the top of our list.
The Director of Sports Marketing drives the development of a global Sports Marketing strategy to build our brands and business in the short and long term. The Director of Sports Marketing leads a team in execution of the strategy, and works cross-functionally to activate Sports Marketing throughout the integrated marketing mix. Through the development of innovative and authentic experiential marketing plans, and a deep understanding of the athlete experience, this position will build CLIF’s sports and adventure equity, with core sport athletes and beyond.
Primary Responsibilities
Champion a long-term, global Sports Marketing strategy
Maintain a deep understanding of the athlete mindset and their evolving functional and emotional drivers
Drive the vision for Clif’s expansion to new sports audiences via Sports Marketing, globally
Develop Sports Marketing elements of the Integrated Marketing Plan, and serve as a key contributor to overall Integrated Marketing plan ideation
Lead a team in the development of annual Sports Marketing plans and budgets
Develop and execute a large Athlete/Event/Property sponsorship model
Conceptualize and lead the production of CLIF-owned event(s)
Serve as the voice of sports authenticity across all sports-related company initiatives
The ideal candidate will:
Be a genuine Clif Bar & Company ambassador, who exemplifies the Clif Bar culture in all candidate communications and interactions
Embody the Clif Bar Five Aspirations and Ingredients
Be a strategic and entrepreneurial thinker, capable of building plans to support brand objectives
Have a passion for CLIF’s core sports
Proven success managing a team and working cross-functionally in a team-oriented environment
Exemplify a solid understanding of marketing concepts and techniques
Visionary thinker and creative problem solver
Strong verbal/written communication skills
Proven budget management experience
Skills in multi-tasking and prioritizing work with impeccable attention to detail
Leadership Skills Required
Take ownership and responsibility for actions, behaviors and contributions
Strong ability to inspire and motivate self and others
Strong relationship building skills, providing leadership and vision to guide and inspire a team
Develop a compelling Sports Marketing vision and create followership by influencing peers and leadership
Ability to facilitate complex conversations, and move a group towards strategic alignment.
Collaboration skills to integrate Sports Marketing initiatives across Integrated Marketing mix
Technical Expertise Required
Basic knowledge of Microsoft Word, Excel, PowerPoint and Outlook.
Education/Training Required
Bachelor’s degree required and 10 years’ experience that includes sports marketing and experiential program management
Travel Required
10% travel to Trade Shows, Sports industry conferences, sponsored events, photoshoots, and like events
