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Global Sponsorship Property Manager

SAP

New York, NY

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Job Description

Posted On: August 12, 2016

Responsible for the planning, development, content, budget, project management and successful management of sponsorship partners. Collaborate with various internal and external teams including central, regional and local teams to capitalize on marketing plans to ampliphy the technology showcases with partners. Orchestrates branding, communications, operations, online, digital media, partners, customer references, and events to maximize the value of the partnership for SAP.


Property Management – Manage the rights and assets outlined in the marketing agreement with our partners. Including, planning overall strategy, including the activation, media, communications, and measurement. The ability to assess activities on an annual basis and make necessary changes to ensure maximimum value of the partnership.


Drive Strategic Planning – Workwith leadership team to determine strategic goals for the organization and ensure programs and programs are perfectly aligned with stated strategic goals.


Content and Program Messaging – Work closely with comms and digital teams to curate, build, tailor and syndicate content for awareness, demand generation, pipeline acceleration and other strategic purposes. Determine best practices to create repeatable processes and content.


Strategically manage asset development and independently deliver, together with Marketing Execution, Demand Generation, and Strategic Marketing Communications, audience facing materials by leveraging, tailoring, and syndicating content, positioning, and messaging in order to develop high quality integrated marketing programs.


Stakeholder Management – Proactively align with business stakeholders to ensure marketing programs closely align to business and goals. Share knowledge and expertise and be seen as the go to person for global sponsorships. Support/enable the sales organization through delivery of key customer assets and stories.


Expertly plan and develop comprehensive integrated audience campaigns and working with Marketing Execution, identify targets, data, value propositions, and tactics to achieve defined goals.


Strategically drive complex program activation and acceleration within region, market unit, or country.


Demonstrate high level of expertise in the evaluation of overall performance to drive strategic change and refine programs for a real business impact. This includes e.g. business and campaign performance across the whole marketing mix, program execution and pipeline impact. Guide others in performance management and drive best practices.


Instruct others to utilize standard tools and systems to document, communicate, measure and monitor program plan and facilitate execution to share content and assets.


Expertly advise execution teams on configuration, execution and best practices.



Required Skills

Experience

  • Minimum 8-15 years of marketing experience
  • Project leadership (large-scaled projects)
  • Acknowledged go-to person for Integrated Marketing
  • High change agility
  • Coaching and mentoring junior, specialist and senior specialist level colleagues


    Education

  • Bachelor's degree or equivalent required
  • MBA/Master's degree or equivalent preferred