The Experiential Marketing and PR Manager is responsible for taking a leadership role in a new product launch for Munchkin. The Experiential Marketing and PR Manager will lead Munchkin's national experiential marketing initiatives. This role requires a person who knows how to manage the million moving parts that make up a great consumer experience and can do so in a fast-paced environment.
You’ll Do:
Responsible for developing and executing experiential marketing programs that drive consumer purchasing, earned conversions, and media coverage
Manage all elements of execution for national experiential events and other special PR projects
Develop new and innovative ways to drive non-scheduled experiential marketing activities (i.e. guerilla marketing techniques or local and national events with community partners
Communicate internal and client brand expectations to experiential marketing staff through face-to-face communication
Serve as the on-site, primary manager for frequent high-profile national experiential campaign executions
Ensure outstanding staff performance by monitoring daily and on-site activity
Develop content in partnership with Training team to develop best-in-class experiential marketing team, knowledgeable in both client and competitive spaces
Conduct pre-activation and post-activation briefings to discuss program proficiency and all other areas of program support with internal and external teams
Agency Management
Select and manage external agencies to assist in PR and Social Media activities. Support decisions with ROI based analysis and KPI tracking
Media Outreach - Establish and build relationships with key industry journalists and pitch news, reviews and trend stories to provide Munchkin (corporate) and its brands with positive, influential press coverage
Other duties may be assigned
Bachelor’s degree in Marketing/English/PR/Communications or similar discipline preferred
3 plus years public relations and social media marketing experience, preferably in consumer packaged goods
Strong knowledge of public relations best practices and metrics
Strong communication skills and a highly professional manner with the motivation to pitch media
Superior writing and editing skills and strong proofreading and grammar skills with a proven ability to create unique and compelling positioning and messaging
Demonstrated knowledge of how to maintain and grow a social media presence across array of networks and technologies
Passionate and driven. A demonstrated willingness to roll-up sleeves and do what it takes to drive initiatives to success
