Dolby seeks a Senior Sponsorship Marketing Manager in the Brand Content Experiences department in Global Marketing. The position will support marketing activation for a sponsorship portfolio of four high-profile properties. The job tasks will include business management support, hospitality, ticketing, event operations and promotions. The position reports to the Director, Sponsorship Marketing and creates, manages and executes marketing programs, hospitality and special events, as assigned, to meet Dolby sponsorship objectives. The position also manages coordination of group tours and ticketing for the sponsorship portfolio of properties. The job includes ticketing and hospitality for approx. 60 annual concerts, business events, and film premieres with 1400 tickets distributed a year. The position collaborates closely with all departments at Dolby, external customers and is expected to maintain the highest levels of guest service.
Responsibilities
Support the management of Dolby’s sponsorship portfolio of properties.
Understands line-of-business needs in order to build sponsorship activations that maximize return on investment, key performance objectives, and activation engagement objections
Work collaboratively with the Brand teams to ensure optimized onsite activation including core creative ideas, product marketing, visual identity, messaging, promotions, and events and on the ground activations are consistent, pre-approved by Brand and meet Dolby guidelines.
Ensure best in class sponsorship performance and measure effectiveness and optimize to ensure maximum sponsorship ROI.
Track key sponsorship performance indicators and provide analysis that enable decision making and sponsorship program optimization.
Compiles and communicates key metrics and opportunities to global marketing, business units, and senior leadership through written reports, presentations and stakeholder status meetings for both existing and future sponsorship properties
Responsible for special event coordination of film premieres at Dolby Theatre, support of Dolby’s Emmys and Oscars marketing programs, product launch events, and/or customer events.
Responsible for prompt management of DolbyTheatreEvents.com RSVP collection email. Ticketing staff is the designated on-site Will Call contact
Responsible for tours, and ticketing to concerts, comedy act performances, film premieres, film festivals, TV shows, product launches, Dolby technology events and programs, partner events, screenings, speaker presentations, receptions, galas and after-parties.
Manage tour coordination including communications with properties, Dolby customers and employees. Provide tour information, and logistics and confirmation communications.
Communicate clearly and concisely. Schedule meetings, distribute invitations, prepare ticket packages, confirm seat locations, create and respond to FAQ’s from EA’s, ELT and customers.
Promptly respond and communicate with customers and employees. Adherence to Dolby ticketing process, protocols and procedures. Maintain event summaries and recording of ticketing transactions.
This professional will have ongoing interaction with top management and make decisions impacting Dolby’s ability to leverage the sponsorship properties and drive alignment across the organization.
Provide performance updates to internal stakeholders
Promptly respond to inquiries and meet deadlines
7 years of marketing, sales or special event planning experience
Must be self-motivated, detail-oriented, problem-solver and project management experience
Must be able to work evenings and weekends as needed for events, concerts, film premieres
Able to travel 10%, as required.
Bachelor’s Degree in Communications, Marketing or related-field a plus
Understanding of entertainment industry a plus
Excellent customer service skills
Professional image, friendly, calm demeanor
Expert in Microsoft Word, Excel, PowerPoint, and Keynote
