The primary role of the Partnerships and Sponsorships Manager will be to provide thought leadership for successfully supporting the BACARDI USA portfolio through strategic partnership and sponsorship marketing efforts. The candidate will collaborate with key alliances to develop and execute marketing strategies, tactics and initiatives leading to the development, design and execution of programming that drives brand equity, volume, new relationships and new revenue.
The successful candidate will be able to demonstrate skills in sponsorship sales, marketing communications and execution, team, venue and/or brand/agency experience specific to sponsorships and partnerships, knowledge and experience within a matrixed organization with cross-functional leadership to effectively align key stakeholders to plan. S/he will have strong team leadership, communication and project management skills along with an entrepreneurial mindset driven by key wins within the beverage category both on and off premise.
As a key strategic layer to build brands and drive consumption of BACARDI USA portfolio of brands, this role will deliver and partner with teams that focus on innovation, customer category and shopper insights to develop plans for elevate partnered and sponsored events. The position interfaces with key functional teams such as Field Sales, Customer Marketing, Finance, Consumer and Shopper Insights, Marketing Services, Brand/Category and External Agencies.
KEY ACCOUNTABILITIES AND RESPONSIBILITIES
Execution and project management primarily of promotional marketing programs as well as any other assigned sponsorship projects across all channels
Briefing internal and external partners as required to ensure effective and efficient translation of promotion and sponsorship strategies into activation plans
Responsible for analyses of promotional campaign performance
Responsible for the maintenance of promotion and campaign governance across all touch points and stakeholders
Managing day-to-day relationship with partners and external agencies
Partners cross-functionally to ensure efforts are strategically aligned to internal priorities and measures
Identifies and communicates relevant insight that will help guide the current and future platform for building partnership and sponsorship strategies
Review agency, brand and media recommendations and ensure accuracy in targeted relevant messaging and brand value
Attend and lead sales meetings where appropriate and help to craft internal and external documents, manager internal next steps and client facing decks
Research and secure working relationships with prominent community organizations relevant to initiatives
Recommends and implements effective experiential strategies
Understands current and emerging trends that will contribute to value and volume through efforts and priorities set via Partnerships & Sponsorships
To be successful in this role you will have/be:
Demonstrated ability to collaborate across multiple teams
Team, venue and/or brand/agency experience specific to sponsorships
A background for closing deals and building relationships in a fast paced, deadline driven environment
Solution oriented, highly motivated and proactive self-starter who works well as both team member and individual contributor
Well developed negotiation and decision-making skills
Planning and organizational skills
Able to persuade and negotiate effectively and be an influencer both internally and with external stakeholders
Ability to manage complexity and ambiguity
Stability of performance under pressure
Exceptional oral, written and presentation skills
Ability to handle confidential information with discretion
Culturally astute and able to understand unique aspects of marketing to groups with diverse needs and preferences
Ability to recognize critical problems and opportunities
4 years at undergraduate (BS or BA); MBA (preferred);
Proficient with computer applications
Business travel required up to 25%-30%
The following experiences are preferred
Drinks and Luxury Category experience is an advantage but not a necessity
Management/Sr. Brand Management or Agency leadership experience; with at least 4 years’ experience in strategic brand management, brand activation, and/or project and team management.
5+ years of experience Brand Management/Sr. Brand Management or Agency leadership experience; with at least 4 years’ experience in strategic brand management, brand activation, and/or project and team management.
