The Field Marketing Manager plays a supporting role in managing marketing activation and collaborates with the marketing and sales teams on creation, implementation and execution of key programs. This position will accelerate efforts to build a culturally relevant brand through partnerships, sponsorship/event activation, advocacy, and content development.
Essential Job Duties & Responsibilities...
Translate national brand plan to locally relevant activation plans that drive consumer awareness, trial and brand love.
Recruit, manage and motivate a small team of Perfect Bar Brand Ambassadors.
Execute market level and demo program goals per directive from Sr. Field Marketing Manager and the Data Center. Schedule demos with help from Sr. BA’s.
Support retail activation with Field Sales Managers and 3rd Parties as needed.
Execute brand training for Brand Ambassadors, Brand Ambassador Leads, Sr. Brand Ambassador and 3rd Party Vendors.
Seed and develop relationships with market influencers, like-minded brands and organizations, ultimately leading to increased brand visibility and velocity.
Strategic coordination and execution of sampling initiatives using “points of influence”, reaching consumers where they live/work/play/shop, leveraging coupons and samples to drive trial.
Partner with Whole Foods Market for community, store and philanthropic events (Whole Kids, Whole Planet, etc.).
Assess and negotiate local media opportunities in partnership with Sr. Field Marketing Manager and Brand Manager.
Communicate success stories, key learning and monthly activity reporting to marketing and sales management.
Timely planning and reporting within GoSpotCheck, budget tracking and compliance.
Accepts responsibility for the organizational goals by taking ownership of new and different duties and identifying new opportunities within the Field Marketing department.
Have a BA/BS degree. Marketing, Communication or Business degree preferred.
Has a passion for great brands!
3-5 years of experience preferably within field marketing/sales, brand management or consumer packaged goods industries.
Ability to network and make genuine and personal connections.
Must have the ability to generate program plans from the ground up and execute from start to finish.
Proficiency in popular social media platforms, MS Office Suite. Adobe Photoshop/Illustrator skills are a plus.
Strong ability to manage time, scheduling and strategic planning.
Must be organized and thorough.
Ability to multi-task and manage deadlines while not letting creativity fall to the wayside.
Must have a car and a smart phone.
Must be available to work a flexible schedule (some nights/weekends)
Additional Information
Vacation, sick & holiday pay. Dental, Medical & 401k benefits offered.
Compensation: DOE
Status: Exempt.
Relocation will not be offered for this position.
Got what it takes to join the Perfect Bar family? We want to hear from you! We will only consider candidates who provide a resume.
