Drive business development for key experiences and attractions across all categories including: Live Entertainment, Traveling Exhibitions, Attractions, Family Entertainment Centers and Hospitality
Create memorable consumer experiences that tie into overall brand strategies, and increase our consumer’s engagement with our brands, while also generating revenue and merchandise opportunities
Maintain a thorough knowledge of priority Mattel Brands (style guides, content guides, and content).
Vet new licensees and identify unique and engaging ways to present our brands to consumers.
Ensure partners and licensees maintain operational excellence on Mattel projects
Achieve assigned revenue targets by proactively identifying and pursuing new business opportunities, as well as assess fiscal opportunities at budgeting and forecasting stages with existing licensees
Lead deal negotiation and renewals of new and existing Mattel partners, liaising directly with the legal department to achieve favorable terms on behalf of Mattel
Set and attain all KPI’s while ensuring compliance of all contract terms. Implement appropriate action, as necessary, to correct potential shortfalls and pursue growth opportunities
Work with the local market to develop Live Experience portfolios that support all Mattel lines of business (Home Entertainment, Consumer Products, Toy, etc.) and ultimately drive toy sales
Coordinate with Consumer Insights and Live Events Marketing to determine the right studies to commission, and ensure partner is equipped to gather the necessary data to support each study.
Drive operational oversight of attractions in the Americas and designated global projects
Bachelor’s Degree required
A minimum of 8 years’ experience in brand marketing, licensing or live events
Experience in business development and contract negotiation required
Patient, structured and clear communicator with ability to react positively to all PR challenges.
High initiative and ability to work with minimal supervision
Excellent written and verbal communication skills
Experience in leading teams and/or projects
20% travel is required