Reporting to the Director of Sports Marketing, The Sports Marketing Manager – Running (Events) is responsible for the strategic selection, leveraging and execution of sponsored running discipline events, and the concepting, development and execution of ASICS owned events in the running space. This is a role that requires collaboration across internal and external partner groups, exceptional organization skills, and attention to detail in execution.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Oversees concepting, negotiation, development, and production of running events for the United States and serves as a peer leader in informing running events for the full Americas region (inclusive of Brazil, Canada and Mexico)
Evaluates partnership and sponsorship opportunities and makes recommendations regarding levels of investment
Develops and presents annual strategic plans and ensures the plans are aligned with business initiatives within the region (AAG) and globally (AHQ)
Collaborates and partners with the Sports Marketing Manager – Running (athletes and ambassadors) to co-own the running vertical in Sports Marketing
Oversees regional annual running promotions budget in partnership with the Sports Marketing Manager – Running (athletes and ambassadors)
Tracks and regularly reports ROI for sponsorships and events
ADDITIONAL RESPONSIBILITIES:
Demonstrates high degree of professionalism in communication, strategic thinking, attitude and teamwork with customers, peers and upper management.
Demonstrates high level of quality work, attendance and appearance.
Adheres to all Company Policies & Procedures and Safety Regulations.
Adheres to local, state and federal laws.
Additional responsibilities assigned by supervisor related to your position/department.
Travel up to 50%
ORGANIZATIONAL RELATIONSHIPS
Interacts with all levels throughout organization including employees, outside vendors, athletes, agents, ambassadors, federations, sports committees and team representatives.
MINIMUM QUALIFICATIONS: The following are the minimum qualifications that an individual needs in order to successfully perform the duties and responsibilities of the position.
COMPETENCIES:
Adaptability
Associate Development
Business Acumen
Client Focus
Communication
Decision Making
Embraces Change
Honesty and Integrity
Initiative
Innovation
Leadership
Motivator
Negotiating
Optimistic
Organization
Professionalism
Results Orientated
Solutions Orientated
Strategic Agility
Strategic Planning
Strategic Problem Solving
Teamwork
Time Management
Thoroughness
EDUCATION/EXPERIENCE:
Bachelors degree in marketing, communications, business or related field
Minimum 6 years experience in event marketing
Athletic enthusiast background and sporting goods industry experience
Excellent written, organizational, communication and analytical skills
Detailed oriented and deadline focused
Personal computer skills with a working knowledge of Word, Excel, and Lotus Notes. Photoshop, SAP and PowerPoint are helpful.
