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Partnerships & Branded Entertainment Specialist

Jaguar Land Rover

Mahwah, NJ

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Job Description

Posted On: October 05, 2016

As part of the JLR Marketing Team, and based at our Corporate headquarters in Mahwah, NJ, the Partnerships & Branded Entertainment Specialist’s main role is to support the development of new projects/partnerships in entertainment, product placement, sports and sponsorships. The successful individual will maintain programs and relations with existing partnerships for both the Jaguar and Land Rover brands in the United States.


Additional Responsibilities are as follows:

  • Coordination and development of entertainment property integration (film, TV, on demand programming etc.) and activation;
  • Liaise with studio and network executives and transportation coordinators, identifying opportunities to align with brand/product filters;
  • Work with the JLRNA legal department to secure asset rights, as well as logo and product clearances;
  • Monitor and track all properties, rights and release activations and ROI;
  • Coordinate/oversee the VIP influencer seeding program;
  • Develop and implement sponsorship proposals and agreements; ensure all respective parties meet obligations;
  • Liaise with JLR Global to report on local activity with regards to supporting Global initiatives;
  • Manage the fleet used for product placement and seeding program (i.e.: tracking vehicles, ordering new/replacement vehicles, develop/maintain product catalog, etc.); and
  • Perform other duties as required.


    Required Skills

  • BA/BS degree in Marketing or a related discipline is essential;
  • 3-5 years prior experience in marketing, product planning, or experiential marketing in automotive or entertainment industry is desired
  • Strong knowledge of the entertainment industry and usage rights is essential;
  • Knowledge of cars and the automotive environment is preferred;
  • Must have strong analytical thinking and judgment skills, as well as a demonstrated ability to apply market intelligence;
  • Must have strong business acumen, and the ability to work with people at varying levels within the organization;
  • Must possess strong verbal, written, and stake holder engagement skills, plus the ability to influence and negotiate;
  • Must have strong presentation skills;
  • Strong knowledge of MS Office Products, especially Excel and PowerPoint;
  • Must have a professional demeanor when dealing with customers and partners; and
  • Must have the ability to travel approximately 25% of the time.