Data

Sponsorship Marketing Team - Analytics Consultant

Wells Fargo

Charlotte, NC

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Job Description

Posted On: October 11, 2016

Marketing - Provides marketing and thought leadership to enable life-long relationships and drive enhanced and sustainable revenue growth, propelling Wells Fargo to be the most trusted, loved and admired brand.


The Sponsorships team is a part of Brand Expression within Wells Fargo’s broader Marketing organization. This team serves as a Center of Excellence for the sponsorship practice across the company and is comprised of sponsorship strategy, management, governance, activation, and measurement functions. The team manages select sponsorship properties and maintains consulting relationships with regional marketing, lines of business and diverse segments. This includes mostly “Sports, Entertainment and Cause/Community-related marketing partnerships”.


Reporting to the Sponsorship Operations Manager, the position will play a key functional role in supporting the management, reporting and measurement of sponsorships within Wells Fargo. Key responsibilities of this position include the following: - operational responsibilities such as, sponsorship inventory management and periodic reporting - support of the company’s ticket management system, and related overall sponsorship measurement - support the broader sponsorship team in the management of select sports and entertainment properties within the Wells Fargo sponsorships portfolio with planning, analysis and reporting.


A Successful Applicant Will Demonstrate:

  • Highly motivated individual who is a self-starter
  • Proven superior attention to detail, project and budget management skills combined with superior program execution skills
  • Translate sponsorship data into presentations for senior leaders, vendors and clients


    Required Skills

    Required Qualifications

  • 4+ years of reporting experience, analytics experience, or a combination of both; or a BS/BA degree or higher in a quantitative field such as applied math, statistics, engineering, physics, accounting, finance, economics, econometrics, computer sciences, or business/social and behavioral sciences with a quantitative emphasis and 2+ years of reporting experience, analytics experience, or a combination of both


    Desired Qualifications

  • Strong analytical skills with high attention to detail and accuracy Excellent verbal, written, and interpersonal communication skills


    Other Desired Qualifications

  • Strong analytical skills with high attention to detail and accuracy Excellent verbal, written, interpersonal communication skills and an understanding of the sponsorship marketing industry Current working knowledge of Tableau Expert knowledge of MS Excel and Power Point