Responsible for developing and implementing organizational policies for event sponsorship opportunities.Develops objectives and strategies for the overall effectiveness and execution of marketing events, such as trade shows and/or customer related events. Manages and executes projects and marketing plans intended to maximize company exposure and produce sales leads. Assists executives in defining organizational goals and strategic plans.
MAJOR DUTIES AND RESPONSIBILITIES
Responsible for identifying and securing national venue and event sponsorship opportunities, client and prospect entertainment, and courtship opportunities and strategic partnerships.
Responsible for driving and creating a national strategy among various sales channels within the organization, prioritizing their needs regarding strategic sports and entertainment sponsorships, courtship mechanisms, tradeshows and key visibility opportunities.
Develops and manages the national incentive award program and other corporate sponsored sales incentives.
Works directly with various business units as appropriate on agreed upon initiatives.
Responsible for developing and managing budget, advising on and developing strategic deals; serves as a primary point of contact.
Develops a strategy and plan to identify and secure key sponsorships and courtship opportunities at the national and regional levels.
Secures and leverages national sponsorship investments, events and tradeshows.
Develops and assists with sponsorship activation plans to measure key success metrics.
Facilitates contract negotiations, and enhance current event opportunities.
Develops and manages the budget.
Coordinates with various working groups to share and expand upon marketing opportunities, athlete endorsements, advertising, and other areas as identified.
Serves as key role in the development and execution of Client Advisory Boards and assists in the implementation of program.
Skills/Abilities and Knowledge
Ability to read, write, speak and understand English
Proven track record in successfully identifying opportunities and developing and negotiating major sports and entertainment deals that include client and prospect entertainment, brand development, advertising, and promotion
Proven success fostering internal and external partnerships
Strong interpersonal, organizational and multi-tasking skills
Strong verbal and written communication skills
Ability to analyze research and marketing data and create action plans
Ability to make decisions and solve problems while working under pressure
Ability to think strategically and anticipate future trends, needs and expectations
Strong business planning and forecasting skills
Ability to focus on overall strategy of the region
Strong team and relationship building skills
Proven leadership and mentoring skills
Ability to analyze data and develop and present data driven reports
Ability to document, prepare and present executive level presentations
Ability to effectively manage large and complex projects
Knowledge in sports and entertainment, strategic sponsorship investment and event planning
Knowledge of cable industry preferred
Education
Bachelor’s degree in Business, Marketing or related discipline and/or equivalent experience
Related Work ExperienceNumber of Years
Experience in B2B marketing 10+
Management experience 7+
WORKING CONDITIONS
Standard office environment
