The Sponsorship Marketing Strategist uses sponsorship programs to help meet marketing goals, including building the Quicken Loans brand and driving sales and revenue. This team member relies on experience building and executing effective sponsorship programs to help lead the strategy for sponsorship selection, activation and measurement. The Sponsorship Marketing Strategist also manages the execution of marketing campaigns using sponsorship assets and the activation of sponsorship programs.
We’re looking for someone who thinks strategically and creatively while managing details of sponsorship
activation to meet measureable goals. If you are someone who can lead and inspire creative thinking and is also organized and results-driven, we want to talk to you.
Responsibilities
Use research to evaluate and identify sponsorship programs to support our marketing goals
Effectively negotiate sponsor partnerships
Create strategies to most effectively use sponsorship elements
Manage agency and partner relationships
Collaborate with Brand Management and Creative teams to build sponsorship-based campaigns, creating effective marketing efforts for target audiences
Collaborate with the Business Intelligence team to set objectives and measureable goals for sponsorships
Work with communication channels to develop media plans and creative messaging that integrates the sponsorship assets into broader campaigns
Communicate sponsorship goals and results to leaders and impacted teams
Provide insight and analysis on sponsorship performance
Manage sponsorship budget
Bachelor’s degree in marketing or advertising, or seven years of equivalent experience
Experience developing sponsorship strategies and managing activation programs
Strong project management, interpersonal, and organizational skills
Experience working cross-functionally with other teams
Strong verbal and written communication skills
Creative problem-solver who can lead teams toward a goal by setting direction and vision
Experience with the creative development process and media planning
Excellent multitasking, organizational, and time management skills
