Identifies and secures high-value strategic third party partnerships for Disney Live Action, Lucasfilm, Disney Animation and Pixar with long term potential for both Theatrical and In-Home windows.
Work closely with Brand, Finance, and Operational VP and team to structure global deals.
Maximize yield in all major segments through the sale of fully integrated partnerships for specific clients.
Pro-actively source potential partners thru various channels and research methods, while tracking the competitive landscape.
Develops proposals, prepares and presents to key partners; negotiates license fees, royalties, overall media commitment, on-pack and in-store exposure, licensed product opportunities and promotional terms and territory.
Works closely with and manages productive, positive relationships with Corporate Alliances, Disney Consumer Products, Corporate Brand Management, Promotion Agencies, In-Home Brand Marketing/Product Management and In-Home Customer Marketing and Promotions in order to fully exploit all promotional opportunities.
Identifies key business levers and establishes “Best Practices” for promotions management.
Manages and maximizes the effectiveness of promotional pitching and concept development.
Initiates cost benefit analysis for promotional opportunities and evaluates and tracks performance metrics for implemented programs.
Required Skills
8+ years sales marketing experience preferably at a studio or ad agency within the film industry.
Self-motivated team player with a proven ability to work with aggressive individual and team sales goals.
Persuasive, confident networker and deal maker with a track record of success in growing new markets and partnerships.
Superior knowledge regarding the practices and principles related to the sale and implementation of corporate partnerships.
Must be creative, detail oriented, possess a strong work ethic, be willing to learn and have a burning desire to succeed.
Must possess superior negotiation skills coupled with a net profit bottom line mentality.
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