As the Experiential Marketing Coordinator, you will support and drive the tactical planning for experiential marketing, sponsorship and partnership activities for General Motors’ largest brand. You will become an integral member of a passionate, enthusiastic, dynamic and highly engaged team. In this position you will engage new and loyal Chevrolet customers through our disruptive marketing spirit with innovative and groundbreaking efforts. You will help bring and execute new ideas and strategies that will elevate the brand presence of Chevrolet and positively influence our relationship with our enthusiastic customers. You will have the opportunity to bring innovative and fresh insight and opportunities to a global automotive icon. Join Chevrolet and Find New Roads.
Responsibilities
Execute National Brand Experience Platform pillars
Own tactical planning for experiential/test drive initiatives- including large scale programs: Chevrolet Auto Show Test Drives, CMA Music Festival, MLB All Star Game
Integrate with Media planning and Social teams to enhance and extend reach & impact of experiential programs
Manage development and fulfillment of promotional contracts, relationships and associated assets according to GM policy
Help manage portfolio of Chevrolet relationships including but not limited to: Major League Baseball, USSF Soccer, CMA, and Navy Athletics, core truck partners and others as needed
Manage Diversity partnerships & execution
Management and implementation of Experiential brand guidelines
Coordinate and host associated meetings
Manage relationships with multiple agencies and partners supporting experiential marketing activity
Manage the internal cross-functional team and agencies to deliver against all deadlines – many quick turn projects that require immediate action and long lead production timelines that necessitate advance planning.
Act as Experiential SME for brand teams, ensuring activity is integrated across channels (digital, social) and cohesive linkage to vehicle marketing launch plans.
Support Experiential budget process, GM policy tracking process
Self-starter and ability to think strategically, make sound decisions, own and defend a position
Minimum of 3 years of experience working in Experiential Marketing
Experience managing an Agency team
Excellent communication, presentation, coordination and project management skills
Ability to work with others including internal team members and outside agencies and partners.
Analytical skills
Experience working with or for an Experiential agency
Ability to multi-task across a number of diverse projects
Ability to travel and work irregular hours – many events are on weekends
Bachelor's degree in business or marketing
Computer literacy – MS Excel, PowerPoint, LN, SAP, Outlook