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Sports Marketing Manager - Key Cities

Adidas

Portland, OR

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Job Description

Posted On: November 09, 2016

Purpose To lead and develop basketball sports marketing for key cities globally, and ensure athletic insights and on-court presence in order to create adidas brand visibility.


Key Accountabilities

  • Lead short and long term strategic planning of adidas Global Grassroots Basketball
  • platforms, primarily Key Cities programming & street level category integration.
  • Identify, manage and develop team of external resources/partners to facilitate premium initiatives within targeted metro regions: namely NYC, LA, Shanghai, Paris
  • Ensure that category assets integrate into the overall brand, marketing and activation plans.
  • Work as key interface of grassroots/key cities for internal groups including product, team sales and brand marketing.
  • Act as adidas representative to the public at competitions, consumer events and activations, ensuring proper footwear and apparel usage.
  • Leverage partners to help drive retail activity and sell-through where possible.
  • Participate and implement integrated marketing by leading the execution of events, advertising, player marketing programs and athlete appearances that create an adidas buzz that lasts the entire year.
  • Develop localized Brand and athlete marketing opportunities and create a stronger presence in assigned region by executing a “Ground Up” attack.
  • Collaborate with Apparel & Footwear Marketing and Athlete Services to develop custom or SMU gear and shoes for leagues and team partners.
  • Work with each discipline Senior Director on holistic planning to ensure alignment
  • Responsible for communication plans to inform all stakeholders


    Required Skills

    Knowledge Skills and Abilities

  • Ability to build and maintain key scene, industry and influencer relationships
  • Ability to network, influence and utilize internal and external resources
  • Proficiency in MS Office (Word, Excel, Outlook) and expertise in all social media platforms equally
  • Extensive knowledge of assigned category and the sporting goods industry in general
  • Excellent presentation and communication skills SAP skills/knowledge preferred


    Qualifications

  • Four year degree in Marketing, Communications or related field Five
  • (5) years sports marketing or related experience, category specific preferred.
  • Equivalent combination of education and/or experience may be substituted for degree.