The Associate Manager, Sports Marketing will be responsible for playing a key role in ideating and developing customized integrated multi-media sponsorship programs. This role will collaborate with sales teams, marketing solutions, programming, production, asset management in addition to working closely with other internal stakeholders including the Director and Senior Director of Sports Marketing. There will be a broad variety of sport assignments including ESPN’s X Games and The ESPYS.
Responsibilities
Assist in the development of building sponsorship packages across TV, Digital, Social, Print and On-Site activation platforms.
Serve as primary Ad Sales liaison to Production/Content
Assist respective Senior Director and Director/Managers with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties.
Grow and develop relationships with content contacts
Confirm, coordinate, identify and establish directly with content contacts for available feature/sponsor opportunities and positions.
Help manage feature inventory management for each respective sport and platform
Maintains current awareness of competitive sponsorship marketplace
Manages assigned sport landscape and all aspects of the on-air feature enhancement process for all ESPN network
Researches and creates customized added value opportunities to maximize advertising sales revenue
Establish on-air design and execution of sponsored elements in coordination with ESPN Production
Creates on-air and digital feature documents outlining deal points and on-air execution for Production staff
Cascades strategic direction of company to team
Runs point on sport-specific meetings with Coordinating Producers and digital editors
Provides daily oversight and guidance to Coordinator
Provides recommendations on deal point letters on front end of negotiation
Participates with Management in understanding more complex issues and resolutions
Basic Qualifications
Minimum of 4 years related work experience
Experience in media, sales or sports marketing
Preferred Qualifications
High level of customer service
Must be able to thrive in a fast-paced and self-started environment
Strong communication skills
Strong written and presentation skills
High level of creativity
Social media and digital media experience
Experience in marketing large scale events
Required Education
Bachelor’s Degree