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Associate Manager, Sports Marketing

ESPN

New York, NY

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Job Description

Posted On: November 15, 2016

The Associate Manager, Sports Marketing will be responsible for playing a key role in ideating and developing customized integrated multi-media sponsorship programs. This role will collaborate with sales teams, marketing solutions, programming, production, asset management in addition to working closely with other internal stakeholders including the Director and Senior Director of Sports Marketing. There will be a broad variety of sport assignments including ESPN’s X Games and The ESPYS.


Responsibilities

  • Assist in the development of building sponsorship packages across TV, Digital, Social, Print and On-Site activation platforms.
  • Serve as primary Ad Sales liaison to Production/Content
  • Assist respective Senior Director and Director/Managers with their efforts to drive sponsorship opportunities across TV and Digital platforms for their assigned properties.
  • Grow and develop relationships with content contacts
  • Confirm, coordinate, identify and establish directly with content contacts for available feature/sponsor opportunities and positions.
  • Help manage feature inventory management for each respective sport and platform
  • Maintains current awareness of competitive sponsorship marketplace
  • Manages assigned sport landscape and all aspects of the on-air feature enhancement process for all ESPN network
  • Researches and creates customized added value opportunities to maximize advertising sales revenue
  • Establish on-air design and execution of sponsored elements in coordination with ESPN Production
  • Creates on-air and digital feature documents outlining deal points and on-air execution for Production staff
  • Cascades strategic direction of company to team
  • Runs point on sport-specific meetings with Coordinating Producers and digital editors
  • Provides daily oversight and guidance to Coordinator
  • Provides recommendations on deal point letters on front end of negotiation
  • Participates with Management in understanding more complex issues and resolutions


    Required Skills

    Basic Qualifications

  • Minimum of 4 years related work experience
  • Experience in media, sales or sports marketing


    Preferred Qualifications

  • High level of customer service
  • Must be able to thrive in a fast-paced and self-started environment
  • Strong communication skills
  • Strong written and presentation skills
  • High level of creativity
  • Social media and digital media experience
  • Experience in marketing large scale events


    Required Education

  • Bachelor’s Degree