Sports marketing is a critical component of the Samsung marketing mix. It provides a unique outlet to drive cultural relevance and engagement, brand loyalty and retention among owners, and consideration and acquisition among prospects.
The Senior Manager of Sports Marketing is a member of the US marketing team, reporting to the Head of Partnership Development and Sports Marketing. He/She is responsible for managing all US sports marketing efforts from strategy through execution. He/She works with direct support from a mix of internal and agency resources. In addition, he/she works collaboratively with various functional groups within Samsung.
Responsibilities
Serve as a steward for the sports marketing strategy which supports the broader Samsung partnership marketing strategy, brand strategy and business objectives
Oversee development and execution of holistic sports marketing activations, working with a cross-functional team of external sports partners, Samsung employees and agency partners
Manage measurement and insights related to sports marketing efforts
Develop and manage relationships with sports partners, including properties, media and talent
Continuously optimize sports partnership mix and activation approach to ensure alignment against the strategy and optimization of resources
Support sports partnership development, negotiation and contract process
Required Experience
12+ years sports marketing experience; brand side experience and Olympics experience a plus
Deep knowledge of sports marketing industry
Relationships at senior levels within the sports marketing industry
Experience crafting, negotiating and executing large, multi-dimensional partnerships
Experience with and knowledge of intellectual property rights and content distribution rights
Required Skills
Proven success creating and executing complex strategic initiatives
Superior collaboration and relationship management skills with the ability to work effectively across all cultures/levels
Strong influence management skills to align internal and external stakeholders to common objectives
Excellent communications skills and display of clear thinking process
High level of attention to detail
Ability to multi-task and work effectively in a fast paced, high pressure environment
Team player; displays flexibility and willingness to support the team as needed
