DraftKings is a leading sports entertainment brand that creates the most exciting digital sports competitions and experiences on the planet. Our goal is to transform the way fans experience sports. We are looking for a seasoned, integrated marketing expert who can elevate our marketing strategy, unify our messaging and help establish DraftKings as one of the most innovative, meaningful brands in sports.
The VP, Brand & Sports Marketing will be a senior member of the Brand Marketing & Creative team. The successful candidate will develop DraftKings’ brand marketing strategy and manage the execution of marketing plans by internal DraftKings and external agency resources.
Specific areas of focus:
Partner with SVP Brand & Creative to develop DraftKings’ over-arching Brand Marketing Strategy and Marketing Plan
Lead the Sports Marketing team to develop seasonal, sport-specific plans that grow DraftKings’ business & reinforce the brand as the leader in Daily Fantasy Sports
Manage the Director of Brand Planning with the intention of uncovering meaningful insights about Sports Fans while tracking brand performance & perceptions
Drive marketing alignment throughout the organization by:
Partnering with the Product team to understand what’s in the pipeline so our marketing plans highlight DraftKings’ product at its best
Partnering with the heads of acquisition, retention, content and PR to ensure the brand strategy delivers on company goals & guides all consumer communications
Partnering with analytics leaders to develop a measurement plan that establishes, tracks and optimizes channel-specific KPIs, as well as brand measures
Partnering with the VP, Creative Director to ensure internal creative output is on strategy, delivers results and lives up to the brand promise
Manage the day-to-day relationship with the lead Agency of Record
The ideal candidate has the following key attributes: results orientation, collaborative spirit, creativity, resourcefulness, organization, confidence, initiative and enthusiasm. Specifically,
15+ years experience
Excellent communication skills, written and verbal
Proven success leading integrated marketing teams for major B-to-C brands
LOVES marketing and driven to make award-winning programs that deliver results
Demonstrated understanding of modern marketing (digital, CRM, experiential & social)
Experience managing client/agency relationships
Ability to work well under pressure and achieve results in a fast-paced environment
Willingness to roll-up sleeves and get the work -- big and small – done
Team player, motivated to build internal confidence and alignment
Avid sports fan and fantasy sports enthusiast
Agency experience a plus
