The Marketing department works to ensure that the United experience, products and loyalty program are the best in the airline industry, and communicates these unique features to our millions of customers.
This position is responsible for the coordination, deployment and fulfillment of sponsorship activation programs supporting United’s $24M sponsorship portfolio.
Execute deliverables and activation programs on-time and on-budget
Collaborate with agencies and sponsorship properties on the design of promotional programs to ensure brand objectives, messaging and budget goals are met
Coordinate the creative development process across media platforms including TV, radio, digital, print and venue signage based on sponsorship entitlements
Partner with advertising, digital advertising, social media, sales, loyalty, community affairs, and corporate communications teams on all cross-platform sponsorship initiatives
Coordinate and secure all required legal approvals on any activation sweepstakes/ external promotions
Manage the fulfillment of all promotional commitments
Initiate the invoice/ billing process for all sponsorship commitments ensuring payments are on target
Facilitate sponsorship requests process
Field requests for corporate sponsorship and coordinate with appropriate business group
Coordinate the evaluation process with agency partner, if necessary
Communicate decisions to ensure closure on requests
Collaborate with internal teams and agency partners on sponsorship strategy in all active markets world-wide
Work with internal groups to gather research data as input for overall strategy
Assist in developing activation briefs for agency partners
Assist in the review of activation concepts; provide constructive feedback and make recommendations based on internal strategy
Coordinate and implement various research metrics around each platform
Coordinate and fulfill internal hospitality requests
Act as point for all internal hospitality requests
Monitor, track and report all ticket asset usage
Partner with all sales and airport leads in hub markets to assist with recognition opportunities
Bachelors degree
Extensive sponsorship marketing and agency knowledge
Strong budgetary skills and planning
Knowledge of advertising and media planning
Ability to manage multiple projects with competing priorities and ensure attention to detail
Knowledge of global branding principles and adherence
Excellent verbal and written communication skills, and strong interpersonal skills
Strong project management and analytical skills
Knowledge and strong understanding of the airline industry and landscape
Understanding of global sponsorship business and social practices
3+ years client, agency, marketing communications or advertising experience
Must be available to travel extensively
Must be legally authorized to work in the United States for any employer without sponsorship
Successful completion of interview required to meet job qualification
Reliable, punctual attendance is an essential function of the position
Major in Advertising, Marketing or Communications
Sponsorship marketing experience