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Experiential Marketing Manager

LG Electronics

Lincolnshire, IL

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Job Description

Posted On: November 25, 2016

We are currently seeking an Experiential Marketing Manager to join our dynamic team in Lincolnshire, IL as part of the Commercial Marketing Division.


POSITION DESCRIPTION: In this dynamic role within the LG Electronics B2B marketing team, you will take the lead for experiential marketing in the fast growing commercial displays business. This individual will report to the Sr. Director of Marketing. The position focuses on many of the activities related to the go-to-market strategy for regional and national marketing programs in the commercial displays industry. This is a new position which will play a vital role on the B2B marketing team.


PRINCIPAL DUTIES & RESPONSIBILITIES:


Event and Sponsorship Marketing :

  • Produce various customer, partner, reseller, and influencer-facing events from contract negotiations through planning, creative development and execution; from shipping to on-site management to service;
  • Coordinate requirements –collateral, signage, materials (working with agency) for events/tradeshows; key coordination with internal teams from HQ (Korea) or other regions;
  • Ensure effective control of marketing results and take corrective action to guarantee that achievement of marketing objectives fall within designated budgets and timelines;
  • Gather and organize program recaps; assist with research and competitive analysis.


    Sponsorship/Partnership Relations:

  • Research, evaluate, recommend, negotiate and manage partnerships/sponsorships;
  • Ensure partnership agreements are approved by legal and fulfilled.


    Procurement:

  • Work with vendors to procure event materials such as, but not limited to, apparel, disposables, signage, etc. Work closely with Marketing Buyer to secure bids for all eligible experiential needs;
  • Develop and track budgets and invoicing; provide clear, accurate financial reporting.


    Agency Management :

  • Manage, develop and oversee agency relationships and contracts to ensure brand standards are respected and programs are executed flawlessly.


    Project Management :

  • Manage and flawlessly lead execution of various projects across all business units. Foster collaboration, motivate and inspire teams to achieve their highest potential;
  • Demonstrate the ability to influence others while working effectively with a cross-functional team. Lead inventory and shipment management.


    Required Skills

  • A Bachelor Degree in Marketing, Public Relations or Communications is required;
  • Must have at least 5 years experience leading large-scale events (serving 25,000+), mid-scale events (serving 5,000-20,000), and small scale events (less than 5,000);
  • Must have the ability and experience managing agencies - keeping them on task, on time and on budget;
  • Must be able to prioritize, multi-task, manage multiple/simultaneous work streams;
  • Should be a proven negotiator;
  • Should have an exceptional regard for high-quality standards, paying close attention to detail and deadlines;
  • Should have highly proven problem-solving skills with a history of solid business judgment;
  • Should have an astute ability to assess risk and design contingency efforts/strategy for all projects;
  • Should be extremely detail oriented with very strong analytical skills;
  • Must have strong Microsoft Office Skills (Excel, Word, PowerPoint, and Outlook);
  • Must have strong interpersonal skills, and strong verbal and written communication skills - both online and offline;
  • Must have the ability to travel when required;
  • Korean language skills are a plus, but not required.